Alan Sharpe'S 30-Hr Copywriting Masterclass + Chatgpt Tips

Master today's top-paying copywriting assignments. Also learn to harness AI Text Content Generation to improve your copy

What you'll learn

Learn how to write today’s top copywriting assignments, everything from white papers to landing pages, Google ads to ecommerce pages, billboards to email.

Learn the building blocks of all effective copy, including how to write headlines, opening lines, subheads, body copy, transition sentences, CTAs.

Learn how to write the three major types of copy: copy that sells products and services, copy that generates leads, and copy that cultivates leads.

Hundreds of examples from the real world of copywriting—both offline and online—teach you the art of writing copy that sells.

At the end of this masterclass, you’ll know how to write copy that generates results. You’ll know how to write the assignments that are most in demand today.

Learn how to use offers, testimonials, guarantees, deadlines and other tactics that persuade people to buy.

Learn how to write copy that grabs attention and holds attention right up to the call to action.

Lean the art and science of writing copy that persuades people to act.

Packed with practical, step-by-step advice, tools, tips and tricks that I've learned over the past 30+ years.

Gain access to me. Ask a question, I answer it. Complete a practice copywriting exercises I review what you’ve written, and give you constructive feedback.

For copywriters and aspiring copywriters who want to write copy that generates results, who want to make themselves as valuable as possible to clients.

More than 20 hours of video lessons, spread across a dozen modules and more than two hundred lessons.

Over a dozen quizzes to test your knowledge, and practice exercises that help you put into practice what you are learning.

If you need to write persuasive copy for a living, and if you want to earn top dollar for your expertise, take this masterclass now.

Learn from a full-time, professional copywriter (not a retired or wanna-be writer) who earns six-figures annually from his copywriting.

Enjoy lessons that are taught by an engaging instructor who is on screen, talking to you. No death by PowerPoint here! No PowerPoint, for that matter.

Requirements

You are fluent in written English

You have a desire to write persuasive copy for a living

You want to earn top dollar for your expertise

You want to learn the copywriting craft from a 30+ year veteran copywriter and coach who earns six-figures annually from his copywriting, even during a pandemic.

Description

This masterclass features more than 10X the content of the next leading course on Udemy.If you want to become a world-class copywriter, you must master two things: persuasion, and versatility. Hi, I’m Alan Sharpe, and welcome to my Copywriting Masterclass with Coaching. This course teaches you the art and science of writing copy that persuades people to act. And it teaches you how to write today’s most popular and varied copywriting assignments.This masterclass also gives you prompt, personal access to me. Ask me a copywriting question, and I answer it. Complete one of the practice copywriting exercises, and I review what you’ve written, and give you constructive feedback.I have been a professional copywriter since 1989. For the past thirty years I have been crafting copy for hundreds of global brands, including IBM, John Deere, SAP and Hilton Hotels. For more than three decades, I have also been teaching tens of thousands of students from one hundred and fifty-seven countries how to write engaging, persuasive copy.My masterclass is packed with practical, step-by-step advice, tools, tips and tricks that I've learned over the years. I show you hundreds of examples from the real world of copywriting — both offline and online — to teach you the art of writing copy that sells.You should take this masterclass for two reasons.First, you learn how to use the written word to persuade. You learn the building blocks of all effective copywriting, including how to write headlines, opening lines, subheads, body copy, transition sentences, captions and calls to action. You learn how to write copy that grabs attention and holds attention right up to the call to action. You learn how to use offers, testimonials, guarantees, deadlines and other tactics that persuade people to buy.Second, you learn versatility. You learn how to write today’s top copywriting assignments, everything from white papers to landing pages, from Google ads to ecommerce pages, from billboards to email sequences. You learn how to write short copy and you learn how to write long copy. You learn SEO. You learn how to write the three major types of copy: copy that sells products and services, copy that generates leads, and copy that cultivates leads.At the end of this masterclass, you’ll know how to write copy that generates results. And you’ll know how to write the copywriting assignments that are most in demand today.As you can see from the course description below, this masterclass consists of more than 30 hours of content, spread across more than a dozen modules and more than 265 lessons. It also includes over a dozen quizzes to test your knowledge, and practice exercises that help you put into practice what you are learning. I created this masterclass for copywriters and aspiring copywriters who want to write copy that generates results, and who want to make themselves as valuable as possible to potential clients. If you need to write persuasive copy for a living, and if you want to earn top dollar for your expertise, then this masterclass is for you.Learn more about this masterclass by reviewing the course description and curriculum below. Watch the dozens of free preview lessons. Read the reviews from my many satisfied students. Then, if you want to become a world-class copywriter, enroll today. [smile]COURSE STRUCTUREThis course consists of a whopping 30 hours of training spread out over more than a dozen modules and over 265 lessons.Module 1: Copywriting for Beginners Part 1 of 3: Seven Vital QuestionsThe hardest thing about copywriting isn't knowing HOW to write. It's knowing WHAT to write. Your challenge as a copywriter isn't your ability to write compelling copy. It's your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.This module defines copywriting, describes the major types of copywriting, and discusses specialized types of copywriting. It then introduces you to the two main audiences who will read your copy, and describes the types of writing that some people mistake for copywriting. It includes a handy glossary of common copywriting and marketing terms that you need to know before you offer your services as a copywriter.It goes into great detail about the seven questions you must ask before you can write great copy. We'll cover what you are selling, where you are selling, who you are selling to, why they should buy, who your competition is, the most important thing to say in your copy, and what you want prospects to do after reading your copy. Section two ends with a lesson on how to research a product or a service so that you can sell it with effective copy.“One of the best copywriting courses out there. If you're a seasoned copywriter then this is not for you, but for beginners or anyone who does not know anything about copywriting then this course is gold. The instructor is direct, doesn't fluff around, doesn't waste time and the entire course is short but very content-rich from beginning to end. I didn't feel that any second was wasted during the course. A+” Mukidasu“So far I am very impressed with this course, Alan is an excellent teacher, he keeps your interest all of the time and really makes Copywriting sound great. Now that I have completed the course I would like to say that I am very impressed with the course. Alan really is a fantastic teacher. I have already purchased the next course Copy writing for Beginners - Part 2 and I cannot wait to get started with it. I would definitely recommend this course to anyone who is a beginner, learning Copy writing, I am sure that you will be as impressed with Alan and the course.” Yvonne Culverwell“Thank you for teaching how to copywrite in such a systematic, well thought out manner. I used to think that it was sheer talent, but with this course, I realised it is possible to write great copy with practice, using your methods.” Ng Yea LinModule 2: Copywriting for Beginners Part 2 of 3: Headlines & OpenersThe most important skill in copywriting is the ability to grab attention. You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy. This module teaches you how to do the toughest thing in copywriting—grab and keep attention.You'll learn the two things that every headline you write must accomplish. I'll show you an original way to brainstorm headline ideas that are creative and original. You'll learn nine ways to write headlines that stand out and grab attention. We'll cover how to write offline headlines, online headlines, email headlines, and Google text ad headlines.You'll discover why your opening lines is the most important line in copywriting, after your headline. We'll look at the many creative ways you can start your body copy. And I'll share with you the unique challenge I face in writing opening lines.“Great course. There is so much knowledge packed into it. Definitely recommend to anyone curious about this subject, especially first-time students who are looking to apply this as a career.” Joshua“I love this series as it is very basic for someone like me who likes to write but has never thought about copywriting. I love his relaxed conversational tone and easy going nature. I have a better understanding of what copywriting is and am looking forward to the third part in this series.” Willie Chavis“This is a great course for those who want to improve their copywriting skills, especially if you're a beginner. Alan will talk you through the most important parts of writing good headlines. You will not be disappointed. If you decided to get this course, make sure you get part 1 and 3 as well. It's an awesome series!” Tula RaphalaModule 3: Copywriting for Beginners Part 3 of 3: How to PersuadeYour success as a copywriter depends on your ability to persuade. As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.learn how to give your sales pitch a proven structurelearn how to write using features and benefitslearn how to write copy that overcomes objectionsmaster testimonials, guarantees, deadlines and other tactics that persuade people to buydiscover why your copy needs an offerdiscover the two main categories of offerslearn the many ways you can use offers to boost the power of your copy to persuadelearn how to write subheads and photo captions that keep your potential buyers engaged in your copylearn how to make your copy more effective by making it conversational and personal“I am not a writer. I started off completely ignorant about copy-writing. Now, not as much. Great in-depth explanations for terms that I didn't have pull up on Google. Very appreciative of the instructor and course layout. Definitely seeking out more of Alan's courses to build on what I learned. Thank you!” Jacquie Dear“This course is extremely helpful. I've been copywriting for a year and was in a rut. Sure I sold a lot of products because I am an influencer on YouTube. But when the sales started to stagnate. I needed to improve my skills. I originally bought the headline course. I loved it, it was everything I was looking for so I bought this course too. It was the best decision I made. To learn copywriting from a pro like this would of costed thousands. I'm going to get every single course and treat it as if I was getting a university degree in copywriting. I'm mixing and matching your methods with others. But still, it was an amazing course.” John Dole“I want others to know this course gives you steps you can apply as a copywriter. Exactly what I needed!” Arthur K WalkerModule 4: 30 Copywriting Secrets from the Best Ad Campaign of All TimeIn this module you’ll learn how to write copy that grabs attention and motivates prospects to buy. I designed this module for anyone who wants a shortcut to learning how to write great copy. By the end, you’ll be able to write copy that gets noticed, gets read and gets results.You and I will examine the most successful advertising campaign in history. I’m talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. I’m going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy.You'll see how a successful ad is built. We'll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humor, irony, keys to being original, endings, and plenty more.This module contains no theory—just dozens of examples of copy that works, and a detailed explanation of why it works.“This course was absolutely phenomenal!!! Thank you for this course. You answered so many questions I asked myself when it came to copywriting and structuring ads. This course gave a literal treasure trove of examples and ideas that a person could apply to their own use for marketing. I remember seeing and reading these VW ads when I grew up in the 70's, and this course just broke down everything and more about why they worked. But most of all, nothing is beyond myself or any other person to use these exact same techniques that VW has used. I can see these techniques being used for my website, my blogs, social media ads, you name it; this gave me too many ideas to try out. For sure, I'm going to watch this entire course from beginning to end again, probably at least three more times. And I will take notes along the way, so that I can start putting all of this knowledge to use. Thank you so much. This was beyond worth paying for!!!” Dana Solomon“I love this course and love the presentation. I love the analysis of undisputed great copy. And, I really appreciate the effort Mr. Sharpe put into developing and delivering such a fine course. I plan to enjoy it and to benefit from it many times.” Devin Bounds“I really enjoyed the course. Well thought out and great case study. The course was well paced with great examples and explanations. It was great to review the ads of such a great campaign.” Freddy VallozziModule 5: Online Copywriting: How to Write a Profitable Landing PageA whopping ninety-six percent of people who visit your website are not ready to buy anything during their first visit. If you want them to come back a second time, you need to capture their names and email addresses.But there's your challenge. Most website visitors don't want to give you their name and email address. Website visitors are the online equivalent of retail shoppers who are approached by a salesperson. Offline, the salesperson asks, "May I help you?" And how do you reply? "No thanks, I'm just looking."Online, those infuriating pop-up ads ask you for your name and email address, and what do you do? You say, "I don't think so." And you click away. This is where lead magnets come in. A lead magnet is something of value that you offer your website visitors in exchange for their contact details. They get the lead magnet. You get the lead. But ONLY if your landing page is effective.This module teaches you how to use direct-response copywriting tactics to write landing pages for lead magnets. Landing pages are different from other types of web pages. And landing pages for lead magnets are different from other types of landing pages. At the end of this module, you’ll know how to write a landing page that persuades visitors to give you their name and email address. In other words, you'll know how to write direct-response copy that generates online sales leads.“I enjoyed this course. I was always writing huge copies or long form sales copy. I couldn't understand the ad format. This helped and I bought all his courses. It is like being mentored by a world class copywriter. This course is very practical and highly recommended if you struggle to write ads.” John Dole“Excellent. Highly recommended A+” Alexandre Therrien“Very helpful. Even Better the 2nd Time.” Robert RileyModule 6: How to Write Persuasive Product PagesYou face three challenges when selling products online:The sales process starts long before buyers land on your product pagePotential customers can't handle your productPotential customers can't talk to a salesperson (the way they do in a store) before they buyTo meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:page title tagspage description tagsshort product descriptionslong product descriptionsimage alt tagsoffersupsellsguaranteesThis module teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.“I bought this course so that I could write better descriptions for my clients' websites. Alan provides plenty of examples of what to do and not to do, when writing copy. I took copious notes and plan to print them out for reference. He also explains how you can improve your site navigation to make products easier for your customer to find. Highly recommended.” Deborah W“It answers a lot of questions I have about rebuilding my website. Knowing what the search engines look for and how to use it was worth the price. Writing the copy for each product was very informative, and I will be using this information when the game app is finalized.” Karen Blake“This is a fantastic course - so engaging and informative. I would recommend it to anyone trying to get a handle on SEO for e-commerce. Alan is a wonderful presenter and demonstrates the craft of copywriting through his succinct and persuasive style of teaching.” Rowan SoderlundModule 7: Best-Paying Copywriting Gigs: White Paper WritingIf you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is marketing white papers.To see how much money you can make writing white papers, just visit the website of Gordon Graham, The White Paper Guy. Gordon writes white papers for a living. He even wrote a best-selling book on how to write white papers. Gordon says you should expect to earn around $6,000 for writing a white paper.Do the math, and you’ll discover that if you write one white paper a month at 6,000 dollars a pop, you’ll earn 72,000 dollars a year. Not shabby.This module teaches you how to write effective marketing white papers. You learn:how to pick a white paper topic that resonates with your target audiencehow to research your white paper so that you appear authoritativehow to outline your white paper so that your document has a logical flow and keeps the attention of your readerhow to give your white paper a strong title, so that prospective customers want to read itI show you how to write each section of the white paper, including the introduction, problem statement, background section, solution section, conclusion and call to action. I give you tips on how to write like a designer, and I describe five mistakes to avoid.“The course was structured well and was also well-paced. The instructor gave good examples to explain the concepts. This was very useful.” Kamalakannan“Comprehensive walk-through of a typical white paper. Very helpful course. Nicely paced and illustrative visual aids.” Carol H.“Overall this course helped me in extending my knowledge in writing in a brief way which will surely help in future in my professional field too.” Deepika ChandaModule 8: Best-Paying Copywriting Gigs: B2B EmailsIf you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is business to business emails.To see how much money you can make writing B2B emails, just visit my website. When a company hires me to write a series of up to six emails, I charge that company 400 dollars. I can typically write this email sequence in a morning. Do the math, and you’ll discover that if you write one email sequence a day at 400 dollars a pop, and if you do that five days a week for 50 weeks in a year, you’ll earn 100,000 dollars a year. Not shabby.This module is divided into four sections.Section one introduces you to B2B emails as a marketing medium. You learn what they are, how they work, and why writing effective emails has some unique challenges.Section two is all about cold emails, the ones you send to prospective customers to generate leads. I show you the anatomy of an effective cold email, and show you how to write a cold email sequence.Section three is all about warm emails, the ones you send to prospective customers who have requested to hear from you. I show you the anatomy of an effective warm email, and show you how to write a warm email sequence.Section four is the final section. It’s all about the power of drip email marketing. You learn why drip email marketing is so effective at cultivating prospects who are not ready to buy today, but who might be ready to buy in the future.“I'm a B2B Email Copywriter myself and I found this course to be excellent. Alan's delivery and insight into B2B Email Marketing reflected his deep knowledge and experience in this area. I highly recommend this course to anyone who is looking for a more in depth understanding of B2B Email marketing.” Nash Rahman“This is an absolutely excellent course! It is detailed yet to the point and definitely has sufficient great examples. I can't wait to pursue B2B Emails copywriting as a way of making good money as I feel well equipped to do so. Well done!” Tali Kramer“Great course; I learned a lot. Alan explains and illustrates points very well. I will be able to use what I have learned in my business as a direct response copywriter. Only negative is that there are no downloadable resources, so be prepared to take copious notes!” Mike BromleyModule 9: Write a B2B Case StudyIf you want to generate more leads and win more deals, learn how to write awesome marketing case studies. A case study is a type of marketing content that tells the story of how a customer achieved success with your product or service.The secret to your success is picking the right customer, and asking them the right questions. When you pick an awesome customer, and when you get them to give you equally awesome answers to your questions, you end up with, you guessed it, an awesome case study.I teach you how to pick the right customer, how to match your case study to your intended reader, how to prepare for your customer interview, how to ask the right questions and follow up questions, how to turn your interview transcript into an outline, and then how to turn that outline into a powerful, logical, compelling, persuasive case study.In this course, you learn how to write your case study title, the four mandatory sections, and the four optional extras of every case study. Look over my shoulder as I start with a blank screen and write a B2B case study from scratch, guiding you every step of the way. Learn the things you must do, the blunders you must avoid, and the best practices you must follow to make your case studies awesome, and effective.If you need to write case studies that help you secure more sales appointments and win more deals, complete this module.Module 10: Write a Video Script for a Product Demo or Explainer VideoIf you are a content writer or copywriter, one of these days someone is going to ask you to write a script for a product-demo video or an explainer video. When they do, what will you do?I ask because script writing is a unique form of writing. Because you don’t just determine the words that someone is going to say in the video, either on camera or as a voiceover. You also determine what your viewer is going to see, and you determine what your viewer is going to hear.Video script writing involves these three things: words, visuals, and sounds. You control all three, and you exercise that control in your script using a set of common commands and video production terms. For the video production team to turn your vision into reality, you must tell them what to say and how to say it, what to shoot and how to shoot it, and what sound effects and music to include, and how to include them.In this module, you learn every step to take to write a video script from scratch. You learn the basic structure of all product demo scripts, the production terms to use in your script, and the format you should follow in your script.You learn how to write for the ear, how to think visually, how to tell a story, and how to write the three parts of every video script (the intro, the middle, and the outro).Look over my shoulder as I start with a blank screen and write a product-demo script from scratch, guiding you every step of the way. Learn the things you must do, the blunders you must avoid, and the best practices you must follow to make your product-demo video script or explainer video script awesome, and effective.If you need to write scripts for product-demo videos or explainer videos, and if you want your scripts to be clear, engaging, compelling and effective, complete this module.Module 11: Copywriting Blunders: Do You Make these 10 Common Mistakes?You know bad writing when you see it. You know that bad writing is flowery and verbose and full of convoluted sentences. You know that bad writing is filled with typos, grammatical mistakes, inconsistencies and poor reasoning.But do you know what bad copywriting looks like? Do you know bad copywriting when you see it, or when you write it? This module teaches you the ten most common blunders that new and amateur copywriters make. The main benefit of taking this module is that you’ll learn how to spot the ten most common mistakes that wreck otherwise good copy. Once you learn them, you’ll avoid them.You and I are going to look at 10 copy killers. Here they are:Slow in getting to the pointNo single-minded propositionNo logical flowRedundanciesGeneralitiesFeatures onlyNavel gazingClaims without proofNo offerNo call to actionSome of these mistakes you already know about, and you don’t make them anymore. But a few of these blunders may have crept into your copy unawares. You’ll be glad to learn what they are, and you’ll be glad to know how to avoid ruining your copy with any of these common mistakes.“Alan breaks down a subject that has seemingly endless information into more digestible lessons. He is likable, easy to listen to, and has a presentable appearance. It was just like attending a lecture. I am glad I took this course (also taking one of his other ones as well), and I can't wait to apply some of the things I have learned. I'm sure I will go through the material another time or two first. The lessons are concise and there is no wasted fluff or redundancy. I really liked the comparisons of good copy Vs. not-so-good copy. Thank you Alan!” Joanna Hoekstra“I've bought scores of Udemy courses and am finally starting to work my through them. I chose to tackle this one now because it was short and I expected some useful advice - and I got it! It was easy to follow, straightforward and full of commonsense so I know I can remember and use all I have learned. I'd really recommend this to anyone starting out or just needing a reminder of what they should or shouldn't do.” Jacqui Pulford“This course was informative and I appreciate the fact that it communicated a lot of information in a short period of time.” Charlene SmithModule 12: How to Become a Freelance Copywriter.When I started my freelance copywriting business way back in 1989, I had zero experience as a copywriter. I had no clients, I had no samples, and I had not written a single word of promotional copy, ever, for anyone. And yet within a few weeks of starting out, I was earning money as a freelance copywriter. That was more than 30 years ago. Today, getting started is even easier. And even harder.This module teaches you how to start a freelance copywriting business in a week. I teach you the steps I took to get started. And I teach you the lessons I learned along the way as I freelanced for businesses, agencies and non-profit organizations in North America and around the world. At the end of this module, you’ll know how to launch your freelance copywriting business in seven days.On day one, you create your portfolio. I tell you why you need a portfolio, what you need in your portfolio, and how to create an effective portfolio from scratch.On day two, you brand yourself. I teach you how to brand yourself with a company name, a website, and branded email.On day three, you pick your perfect client. We examine the three major markets for your freelance copywriting services, and I describe the qualities you need to look for in the perfect client.On day four, you perfect your pitch. I teach you the two ways you need to pitch yourself to potential clients. And I describe the questions you need to answer whenever you are out looking for business.On day five, you start looking for business. Without paying clients, you'll go broke. I teach you how to pick up the phone and talk to potential clients. I teach you what to say, when to say it, and how to present yourself professionally so that prospective clients hire you.On day six, you draft a letter of agreement. I teach you how to quote copywriting jobs, how to write a simple contract, and how to get agreements in writing.On day seven, you start your first freelance copywriting project professionally. I teach you the things you need to do to appear professional from day one. And I give you helpful tips on how and when to invoice your first client.“Excellent! Excellent! Excellent! I would listen to Alan's courses for days! He explained the freelance copywriting career in detail and many aspect of freelancing has become more clear to me. Thank you so much! Highly recommended!” Giovanna Romano“I took this course to get a better insight of what is required and needed as a freelance copywriter and it exceeded my expectations. From the the straight forward approach for setting up your business as a professional, to the helpful tips and pointers on naming your files for easier retrieval. Thank you much for your guidance and expertise.” Jacquie Dear“Great experience altogether. It was the icing on the cake that showed me how to move my copywriting forward. I had previously studied the writing and fundamentals end of copywriting, but I was missing a few pieces regarding putting my website and branding together. This course from Alan Sharpe filled in those missing pieces. The guy knows the game inside-out, and teaches it clearly. He's also enjoyable to listen to, and tells a great story. Thank you Alan. “ David O'TooleModule 13: Find Copywriting Clients through Professional AssociationsModule 14: Find Copywriting Clients with Online Mailing List Tools for Niche Market SearchModule 15: Find Copywriting Clients with Industry Supplier DirectoriesModule 16: Find Copywriting Clients with Vendor Partner DirectoriesModule 17: Business Writing RefresherYour success in business depends on your ability to communicate. If you can’t write clearly, you won’t get hired. And if can’t write clearly, you won’t last long enough in a position to be considered for promotion. If you want to get ahead in your career, you must learn to write well.In this module, I pass on to you all that I’ve learned about effective business writing during my last three decades as a writer, editor and proofreader. I show you the most common mistakes that businesspeople make in their writing today—and then I show you how to avoid these blunders in your writing.“I am extremely pleased with this course, and have nothing but praise for Mr Sharpe. The videos are short, to the point and kept me wanting more all the time. He explained many things I didn't know and refreshed some that I had forgotten. Great job. PS. I hope my punctuations are correct.” Margaret Hansen“This course is exactly what I was looking for. Starting a new role that requires extensive internal and external communication, I was is need of some guidance on how to approach writing expectations. Having participated in this course, I feel confident in my abilities to communicate my thoughts and intentions. Many Thanks!” Mike Vokes“Exactly what I needed for my next employment. Been the programme leader for my department” AdesayoWho this masterclass is forI designed this masterclass for copywriters who want to write copy that doesn’t just entertain or inform—but generates results. If you need to write persuasive copy for a living, and if you want to earn top dollar for your expertise, then this masterclass is for you.This masterclass is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter. I use hundreds of examples from the real world of copywriting—both offline and online—to teach you the art of writing persuasive copy that sells.Learn more about the course by reviewing the course description and masterclass curriculum below.Watch the free preview lessons. Read the reviews from my many satisfied students. Then enroll today.

Overview

Section 1: Copywriting for Beginners Part 1 - Seven Questions

Lecture 1 About this module

Lecture 2 Copywriting Defined: Part 1

Lecture 3 Copywriting Defined: Part 2

Lecture 4 Types of Copywriting

Lecture 5 Specialized Copywriting

Lecture 6 Your Two Audiences for Copywriting

Lecture 7 What kinds of promotional writing are not copywriting?

Lecture 8 To write great copy, ask seven questions

Lecture 9 Q 1. What are you selling?

Lecture 10 Q 2. Where are you selling?

Lecture 11 Q 3. Who are you selling to?

Lecture 12 Q 4. Why should they buy?

Lecture 13 Q 5. Who is your competition?

Lecture 14 Q 6. What is the most important thing to say?

Lecture 15 Q 7. What do you want your prospect to do?

Lecture 16 How to research a product or service so that you write great copy

Lecture 17 Study your prospect more than your product

Lecture 18 Module transcript

Lecture 19 Copywriting Glossary

Section 2: A Word About ChatGPT and Other AI Text Content Generation Tools

Lecture 20 Copywriting with ChatGPT

Lecture 21 Mistakes to Avoid when Using ChatGPT

Section 3: Copywriting for Beginners Part 2 - Headlines & Openings

Lecture 22 About this module

Lecture 23 Your Headline Must Do Only Two Things

Lecture 24 How to Brainstorm Headline Ideas

Lecture 25 Headline Writing Tips 1, 2, 3

Lecture 26 Headline Writing Tips 4, 5, 6

Lecture 27 Headline Writing Tips 7, 8, 9

Lecture 28 Boost Email Open Rates with a Colon in Your Subject Line

Lecture 29 Write Good Negative Headlines

Lecture 30 SEO Copywriting: Think Like a Search Engine to Write Better Headlines

Lecture 31 Web content: Google Text Ad Headline Writing Do's and Dont's

Lecture 32 How to Write a Google Text Ad Headline (copywriting SEO)

Lecture 33 Keep them Hooked with a Great First Line

Lecture 34 Open with a Provocative Question

Lecture 35 Start with a Story

Lecture 36 Start with a Zinger

Lecture 37 Start with an Arresting Fact

Lecture 38 Start at the Beginning

Lecture 39 Write Headlines with ChatGPT

Lecture 40 Module transcript

Section 4: Copywriting for Beginners Part 3 – Persuasion

Lecture 41 About this module

Lecture 42 Give your sales pitch a proven structure

Lecture 43 Write with features and benefits

Lecture 44 Overcome objections

Lecture 45 Be Specific

Lecture 46 Differentiate

Lecture 47 Think Visually

Lecture 48 Overcome doubts with testimonials

Lecture 49 Get your testimonials right

Lecture 50 Give your buyer a deadline

Lecture 51 Offer a guarantee that hurts

Lecture 52 Follow these five tips for better body copy

Lecture 53 Why your copy needs an offer

Lecture 54 Make two offers

Lecture 55 Use these six proven free offers

Lecture 56 Use one of these 10 B2B information offers

Lecture 57 If in doubt, discount

Lecture 58 Improve your offers with this checklist

Lecture 59 Keep them hooked

Lecture 60 Make your copy more personal

Lecture 61 Give your sales pitch with subheads

Lecture 62 Keep your readers hooked with great captions

Lecture 63 Improve your readability

Lecture 64 Don't Let ChatGPT Insert "Can" or "Will" into Your Copy

Lecture 65 Sound Conversational (PDF)

Lecture 66 Module transcript

Section 5: 30 Copywriting Secrets from the Most Successful Advertising Campaign in History

Lecture 67 About this module

Lecture 68 Great copy requires great insights

Lecture 69 Secret 1: Write a weak headline if your visual is strong

Lecture 70 Secret 2: Sync your headline and your visual

Lecture 71 Secret 3: Write headlines that compel buyers to read your copy

Lecture 72 Secret 4: Make your headline a zinger if your visual is lame

Lecture 73 Secret 5: If in doubt, ask a question

Lecture 74 Secret 6: Start telling a story

Lecture 75 Secret 7: Tie your headline to current events

Lecture 76 Secret 8: Aim for the “hunh?” factor

Lecture 77 Secret 9: Make them smile

Lecture 78 Secret 10: Use headlines for features, images for benefits

Lecture 79 Secret 11: Comparing yourself? Better be clever

Lecture 80 Secret 12: Find headlines in your body copy

Lecture 81 Secret 13: Deliver on the premise of your headline

Lecture 82 Secret 14: If in doubt, ask a question

Lecture 83 Secret 15: Start with irony

Lecture 84 Secret 16: Stick to one idea per ad

Lecture 85 Secret 17: Follow a simple script

Lecture 86 Secret 18: Give multiple benefits for each feature

Lecture 87 Secret 19: Back all claims with proof

Lecture 88 Secret 20: Borrow credibility

Lecture 89 Secret 21: Keep your reader reading

Lecture 90 Secret 22: Build trust with specifics

Lecture 91 Secret 23: Write quirky testimonials

Lecture 92 Secret 24: Use parallel structure

Lecture 93 Secret 25: Spin your strongest feature into a theme

Lecture 94 Secret 26: Use original clichés

Lecture 95 Secret 27: Write in pictures

Lecture 96 Secret 28: Come full circle at the end

Lecture 97 Secret 29: Give your buyer something to think about

Lecture 98 Secret 30: Write like a pro (a few words on style)

Lecture 99 Write an Advertising Headline with ChatGPT (AI Text Content Generation)

Lecture 100 Module Transcript

Lecture 101 The VW Ads

Section 6: Write a Landing Page

Lecture 102 About this module

Lecture 103 Web Copywriting: Four ingredients of a successful landing page

Lecture 104 Start with your potential customer with landing page web copywriting

Lecture 105 Package your lead magnet properly (web copywriting)

Lecture 106 Online copywriting: Answer three questions before you start writing

Lecture 107 Web copy: Write powerful headlines and subheads

Lecture 108 Be specific with landing page copy (web copywriting)

Lecture 109 Be unique with landing pages (web copywriting)

Lecture 110 Give them pain. Or pleasure.

Lecture 111 Craft a compelling call to action with landing page web copywriting

Lecture 112 Take these four steps before you go live with landing page (web copywriting)

Lecture 113 Module Transcript

Section 7: Write Online Product Pages

Lecture 114 About this module

Lecture 115 Copywriting SEO: GET FOUND (Start selling on page one of Google)

Lecture 116 HELP YOUR BUYER: Boost sales with better navigation

Lecture 117 SEO Copywriting: NAME IT AND THEY WILL COME: Product page title tags

Lecture 118 DESCRIBE YOURSELF: Write description tags that attract buyers (web copywriting)

Lecture 119 GIVE YOUR BUYERS A MAP: Page URLs and navigation for SEO copywriting success

Lecture 120 IMAGE THIS: Use images & captions that capture interest with web copywriting

Lecture 121 OFFERS: Make an offer they can't refuse with ecommerce web copywriting

Lecture 122 UPSELL: Increase profit while helping your buyers

Lecture 123 SHORT IS SWEET: Write short product descriptions that convert

Lecture 124 Use ChatGPT to Write a Short Product Description with AI Text Content Generation

Lecture 125 GO LONG: Write long product descriptions that wow (web copywriting)

Lecture 126 Module Transcript

Section 8: Write a White Paper

Lecture 127 About this module

Lecture 128 Introduction to marketing white papers

Lecture 129 Anatomy of a white paper

Lecture 130 Pick your marketing white paper topic

Lecture 131 Research your topic

Lecture 132 Use ChatGPT to Generate White Paper Topics

Lecture 133 Outline your white paper

Lecture 134 Use ChatGPT to Outline Your White Paper

Lecture 135 Give your white paper a strong title

Lecture 136 Write a compelling introduction

Lecture 137 Give your white paper context

Lecture 138 Describe your solution

Lecture 139 End with a call to action

Lecture 140 Write like a designer

Lecture 141 Five mistakes to avoid

Lecture 142 White paper samples

Lecture 143 Module Transcript

Section 9: Write B2B Cold Emails & Lead-Nurture Emails

Lecture 144 About this module

Lecture 145 Introduction to B2B emails

Lecture 146 Anatomy of a B2B email

Lecture 147 Cold email formula

Lecture 148 Anatomy of a cold email #1

Lecture 149 Anatomy of a cold email #2

Lecture 150 Cold email mistakes to avoid

Lecture 151 Use ChatGPT to write a Cold Email with Generative AI Text Content Generation

Lecture 152 Email sequences explained

Lecture 153 Anatomy of a warm email sequence

Lecture 154 Use a colon in your subject line

Lecture 155 Sound like grandma in your B2B emails

Lecture 156 Drip email marketing converts long-term prospects

Lecture 157 Drip email marketing reaches ignored prospects

Lecture 158 Drip email marketing prevents customer defections

Lecture 159 Sample Emails

Lecture 160 Module Transcript

Section 10: Write a B2B Case Study

Lecture 161 About this module

Lecture 162 Introduction to Case Studies

Lecture 163 Anatomy of a B2B Case Study

Lecture 164 Pick the Right Customer

Lecture 165 Prepare for Your Customer Interview

Lecture 166 Ask About the Company

Lecture 167 Ask About the Situation

Lecture 168 Ask About the Solution

Lecture 169 Ask About the Results

Lecture 170 Turn Your Interview Transcript Into an Outline

Lecture 171 Write About the Company

Lecture 172 Write About the Situation

Lecture 173 Write About the Solution

Lecture 174 Write About the Results

Lecture 175 Write the Extras

Lecture 176 Write the Title

Lecture 177 Use ChatGPT to Summarize Your Case Study

Lecture 178 Course Transcript

Lecture 179 Questions to Ask During Customer Interview

Section 11: Write a Video Script for a Product Demo or Explainer Video

Lecture 180 About this Module

Lecture 181 Anatomy of Video Script

Lecture 182 Understand Video Production Terminology

Lecture 183 What to Know Before You Start

Lecture 184 Take the Guided Product Tour

Lecture 185 Turn the Demo Transcript Into an Outline

Lecture 186 Write Your Intro

Lecture 187 Don’t Describe What Viewers Can Already See

Lecture 188 Describe What Viewers Cannot Grasp from Your Visuals Alone

Lecture 189 Write Enough Words for Each Segment

Lecture 190 Write for the Ear

Lecture 191 Write to Match the Cadence of Your Visuals

Lecture 192 Use ChatGPT to Add Visuals to Your Audio Script with AI Text Content Generation

Lecture 193 Write Your Outro

Lecture 194 Tell a Story

Lecture 195 Course Transcript

Lecture 196 Final Video Script Written During this Course

Lecture 197 Video Created from the Script Written During this Course

Section 12: Copywriting Blunders: Do You Make these 11 Common Mistakes?

Lecture 198 About this module

Lecture 199 Blunder 1: Slow getting to the point

Lecture 200 Blunder 2: No single-minded proposition

Lecture 201 Blunder 3: No logical flow

Lecture 202 Blunder 4: Redundancies

Lecture 203 Blunder 5: Generalities

Lecture 204 Blunder 6: Features only

Lecture 205 Blunder 7: Navel gazing

Lecture 206 Blunder 8: Claims without proof

Lecture 207 Blunder 9: No offer

Lecture 208 Blunder 10: No call to action

Lecture 209 Blunder 11: Using AI to Write Your Copy

Lecture 210 Module Transcript

Section 13: How to Become a Freelance Copywriter.

Lecture 211 About this module

Lecture 212 Get hired even though you have zero experience

Lecture 213 How to build your portfolio

Lecture 214 Name your company

Lecture 215 Build your website for offline and web copywriting success

Lecture 216 Brand your email

Lecture 217 Decide which type of client you want to write for

Lecture 218 Look for three things in a perfect client

Lecture 219 Craft an elevator pitch that grabs attention

Lecture 220 Craft a longer pitch that wins you business

Lecture 221 Look for clients in three proven places

Lecture 222 Pitch clients the right way

Lecture 223 Craft a letter of agreement, part 1

Lecture 224 Craft a letter of agreement, part 2

Lecture 225 Take these steps to appear professional from day one

Lecture 226 Get paid

Lecture 227 Take these Steps to Guarantee Your Long-Term Success

Lecture 228 Module transcript

Section 14: Find Copywriting Clients through Professional Associations

Lecture 229 About this module

Lecture 230 Introduction to Professional Associations

Lecture 231 How to Find Professional Associations

Lecture 232 How to Find Member Directories

Lecture 233 Project

Section 15: Find Copywriting Clients with Online Mailing List Tools for Niche Market Search

Lecture 234 About this module

Lecture 235 Introduction to B2B Mailing Lists for Lead Generation

Lecture 236 Understand B2B Data Cards Before You Rent a List

Lecture 237 How to Create Your Custom B2B Mailing List

Lecture 238 Project

Section 16: Find Copywriting Clients with Industry Supplier Directories

Lecture 239 About this module

Lecture 240 Introduction to Industry Supplier Directories for Lead Generation

Lecture 241 How to Find Industry Supplier Directories

Lecture 242 How to Mine Industry Supplier Directories for Potential Clients

Lecture 243 Project

Section 17: Find Copywriting Clients with Vendor Partner Directories

Lecture 244 About this Module

Lecture 245 Introduction to Vendor Partner Directories

Lecture 246 How to Find Vendor Partner Directories

Lecture 247 How to Mine Vendor Partner Directories for Potential Clients

Lecture 248 Assignment

Section 18: Find Copywriting Clients through Trade Associations

Lecture 249 About this Module

Lecture 250 Introduction to Trade Associations for Lead Generation

Lecture 251 How to Find Trade Associations

Lecture 252 How to Mine Trade Association Directories for B2B Clients

Section 19: Find Copywriting Clients through Trade Show Directories

Lecture 253 About this Module

Lecture 254 Introduction to Trade Show Directories for Lead Generation

Lecture 255 How to Find Trade Shows for a Particular Industry

Lecture 256 How to Mine Trade Show Directories for B2B Leads

Section 20: Find Copywriting Clients through Trade Publications

Lecture 257 About this Module

Lecture 258 Introduction to Trade Publications for Lead Generation

Lecture 259 How to Find the Best Trade Publications

Lecture 260 How to Mine Trade Publications for B2B Clients

Section 21: Find Copywriting Clients through Government Agency Company Lists

Lecture 261 About this Module

Lecture 262 Introduction to Government Agency Company Lists

Lecture 263 How to Find Government Agency Company Lists

Lecture 264 How to Mine Government Agency Company Lists for Potential Clients

Section 22: Find Copywriting Clients through Regional Trade Associations

Lecture 265 About this Module

Lecture 266 Introduction to Regional Trade Associations

Lecture 267 How to Find Regional Trade Associations

Lecture 268 How to Mine Regional Trade Associations for Potential Clients

Section 23: Find Copywriting Clients with Tools for Detecting Website Technology

Lecture 269 About this Module

Lecture 270 Introduction to Tools for Detecting Website Technology

Lecture 271 How to Find Tools for Detecting Website Technology

Lecture 272 How to Mine for Potential Clients Using Tools for Detecting Website Technology

Section 24: Four More Places to Find Copywriting Clients

Lecture 273 About this Module

Lecture 274 Find Copywriting Clients by Searching for “Top 100 Firms” in Your Industry

Lecture 275 Find Copywriting Clients at Your Chamber of Commerce

Lecture 276 Find Copywriting Clients On Your Competitors' Websites

Lecture 277 Find Copywriting Clients Through Influencers in a New Industry

Section 25: How to Find Contact Names and Email Addresses

Lecture 278 About this Module

Lecture 279 How to Find Contact Names

Lecture 280 How to Find Contact Email Addresses

Section 26: Business Writing Refresher

Lecture 281 About this module

Lecture 282 Get to the point

Lecture 283 Write simple sentences

Lecture 284 Write with paragraphs

Lecture 285 Use simple words

Lecture 286 Use strong verbs

Lecture 287 Keep related words together

Lecture 288 Be specific rather than general

Lecture 289 Be concrete rather than abstract

Lecture 290 Be definite rather than ambiguous

Lecture 291 Use the active voice

Lecture 292 Omit needless words

Lecture 293 Use parallel structure

Lecture 294 Avoid common grammatical mistakes

Lecture 295 Avoid common mistakes when crafting sentences

Lecture 296 Avoid mistakes with commas and apostrophes

Lecture 297 Six categories of words to eliminate

Lecture 298 Editing checklist

Lecture 299 Avoid the bureaucratic style

Lecture 300 Seven qualities of good business writing

Lecture 301 Adopt the "you-centered" business style

Lecture 302 Watch your tone

Lecture 303 Four types of sentences

Lecture 304 How to plan a writing project

Lecture 305 Start with your reader

Lecture 306 Know your goal

Lecture 307 Write your outline

Lecture 308 Structure your message

Lecture 309 Choose the right style

Lecture 310 Consider your tone and persona

Lecture 311 Lesson Transcript

Writers who want to become copywriters,Content writers who want to earn more from their writing,Copywriters who want to master the best-paying gigs (white papers, landing pages, white papers),Copywriters who want to write compelling eCommerce product descriptions,Beginner copywriters