Pre-Sales & Sales Engineering 101

For pre-sales and sales engineers to level up on discovery, prospecting, solutioning and demos. Bonus: Land a job.

What you'll learn

Understand the prospect's business problem so that you can recommend the right solutions

Learn how to showcase the value of your product (demo)

Learn how to solution for your prospect to make sure your product fits their environment

Learn how to successfully go-live (or launch) your product in the prospect's company

BONUS: Pre-Sales career paths. What after pre-sales?

Requirements

No experience required.

Description

Welcome to "Pre-Sales & Sales Engineering 101," a comprehensive Udemy course designed for aspiring sales engineers, early stage pre-sales consultants, and any one in a product company who interacts with customers every day. This course will guide you through the entire lifecycle of a Sales Engineer/Pre-Sales Consultant starting with their day in life, understanding business problems, showcasing or demo-ing your product, solutioning, going live and finally landing a pre-sales roleWho This Course Is For:Aspiring pre-sales engineers seeking to land a job as a pre-sales engineer or move internally within their companyEarly stage pre-sales consultants and Sales Engineers looking to improve their product demonstration and general sales engineering skills.Sales Engineering leaders looking to skill up their team members and hire more effectivelyWhat You Will Learn:Understanding The Business Problem:The consequences of not fully grasping the business problem you're trying to solve.Techniques for effective discovery and immersion into the problem space to ensure a solid foundation for solution development.Showcasing Your Product:Insights into why your product should not be the hero of the story, but rather how it fits into solving the business problem.Step-by-step guidance on preparing and performing impactful product demos, including what makes a demo resonate with your audience.Best practices for follow-up after a demo to maintain engagement and momentum.Solutioning:A deep dive into the concept of solutioning, including understanding workflows, configuring your product to meet business needs, and developing a compelling Proof of Concept.Communication strategies to ensure alignment and buy-in across teams.Detailed examination of the 'Go Live' phase, including stakeholder and project management essentials.Landing a job:Strategies for career advancement, including applying for new roles, meeting interview expectations, and navigating internal movements.A comprehensive 'Day 0 Checklist' to prepare you for your next challenge with confidence.

Overview

Section 1: Introduction

Lecture 1 Course Introduction

Section 2: Understanding the business problem

Lecture 2 Understanding the Business Problem

Lecture 3 [Satire] Every Customer in a Product Demo

Section 3: Showcasing your product

Lecture 4 Showcasing your product

Lecture 5 FUNNY: Every Product Demo Ever

Lecture 6 [Funny] Honest Product Demos

Section 4: Solutioning

Lecture 7 Solutioning

Section 5: Launch

Lecture 8 Go-Live

Section 6: Applying for a Pre-Sales Role

Lecture 9 Applying for a Pre-Sales Role

Aspiring Sales Engineers/Pre-Sales/Product Consultants,Early Stage Sales Engineers/Pre-Sales/Product Consultants,Sales Engineer Managers