LinkedIn Sponsored InMail (2016)
LinkedIn Sponsored InMail (2016)
MP4 | Video: 720p | Duration: 32:23 | English | Subtitles: VTT | 88.5 MB
MP4 | Video: 720p | Duration: 32:23 | English | Subtitles: VTT | 88.5 MB
Sponsored InMail is a great way to increase your marketing reach on LinkedIn by sending personalized messages to the audiences that matter most to your business. Learn how to create a Sponsored InMail account, run your first campaign, and see the results using LinkedIn's powerful reporting features. Find out how to craft a compelling message that performs, and set up a budget and schedule that meets your marketing needs. Along the way, instructor Irina Skripnik—a senior product marketing manager at LinkedIn—shows you best practices for marketing to professionals and how to optimize your campaigns to increase conversions.
Topics include:
- What is Sponsored InMail?
- Setting up and managing your campaign
- Crafting your message
- Adding your bid and budget, and setting your campaign live
- Reporting on your campaign