Marketing and Monetizing on YouTube

Join experienced YouTube channel optimizer Anson Alexander as he shares his strategies for succeeding on the world's largest video platform. This course shows marketers and others how to create a winning presence and monetize videos on YouTube, where more than 6 billion hours are watched monthly.

The course explains how to create a channel and join the Partner Program, and how to attract and best interact with subscribers. Then you learn how to customize your YouTube channel's About page, create engaging playlists, and customize content to draw in viewers. The course also explores how to optimize videos for search engines; add annotations, notes, and links; and use YouTube's InVideo Programming. Finally, Anson shows how to use YouTube Analytics, explaining which statistics to focus on in order to better guide your content strategy.

Want more YouTube tutorials? Check out Anson's companion course, Top 5 YouTube Channel Tips.
This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:

• Creating a business account on YouTube
• Applying to the Partner Program
• Receiving payments
• Attracting subscribers
• Creating playlists
• Optimizing videos for SEO
• Using YouTube Analytics