Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability by Darren Bridger
English | 3 Feb. 2017 | ISBN: 0749478888 | 261 Pages | PDF (conv) | 2.97 MB
English | 3 Feb. 2017 | ISBN: 0749478888 | 261 Pages | PDF (conv) | 2.97 MB
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.