RAISE: The Female Founder's Guide To Securing Investment

Are you a female founder?

Need investment to start or scale your business – and struggling to get it? You’re not alone. When it comes to funding, female founders are seriously up against it: in the pale, stale and male world of venture capital, less than 2 per cent goes to businesses led by women.

But it can be done.

This pioneering book helps you smash through funding obstacles and fly through your fundraise. Through a tried-and tested five-step process, it shows you how to:

Create a winning mindset and unlock your authentic power

Prepare your financial information and pitch

Build a network of high-calibre investors

Speak their language, meet them confidently and handle gender bias

Negotiate a deal that delivers genuine value for you and your business.

RAISE is the very first book by a woman on securing investment, specifically for female founders.

Packed with real-world case studies of female entrepreneurs who have raised and taken their businesses to new heights, it gives you all the essential knowledge and support you need for yours.

"This book, based on Julia’s own experience and those of all the women she has helped to raise investment, is an excellent step- by-step guide for any female founder raising investment. It’s an easy-to-follow guide with informative real-life case studies, hints and tips and checklists. A must-read!"
– Neeta Patel CBE
Former CEO, Centre for Entrepreneurs, NED and Board Adviser

"Building on her own experiences building high-growth start- ups, RAISE draws together Julia’s passion and expertise to support the female founders of tomorrow with their fundraising journeys. Whether you’re embarking on your entrepreneurial journey, wondering if investment is the right route for you, or you’re a seasoned founder focusing on your fundraising mindset, this book will soon become your ‘go-to’ guide for all your investment needs".
– Holly Hudson
Community Manager, AllBright

"Most books on fundraising are written by someone who raised squillions in Silicon Valley. They inspire, but leave you feeling inadequate and alienated. We’re just not going to follow that trajectory. This book is a breath of fresh air, the personal journey of a founder like you and me".
– Anthony Rose
Founder and CEO, Seed Legals

"Mindset to me is everything – and the common-sense way that Julia has broken down the highly valuable, practical, easy-to- follow advice with fantastic real-life case studies will benefit anyone looking to fundraise. The five tiers of having an investible entity – your company, knowing your commercials, communicating in the right ways, connecting and commitment – meet the mark other than the sixth ever-present need for self-confidence".
– Lara Morgan
Entrepreneur, Investor, Mum

"RAISE humanises the difficult process of fundraising, but is also filled with practical advice and real insight that will help you work out the best route for your venture. The case studies and checklists make everything that you learn feel actionable and realistic. A must-read for any woman that wants to raise but isn’t sure where to start".
– Shanaya Curtis
Senior Equity Fundraising Manager, Crowdcube

"Once you get over the injustice, Julia outlines the practical steps of demystifying and addressing the fundraising process, so you can attract investment on your terms. Sadly, I recognise the in-built bias. This practical handbook highlights how to play the game to your advantage. A must for all female founders".
– John Stapleton
Serial Food and Drink Entrepreneur-turned-Investor