Retail Management - Introductory Course

The purpose of the course is to acquaint the learners with the practical world of retailing

What you'll learn
Learn about the retail product lifecycle and how to manage this
This course will teach you all the techniques to understand and manage the Retail Product Lifecycle.
This Retail Management Course will teach you all the essentials you need to provide satisfaction to your customers.
you will learn about supply chain management which means supervision of the movement of goods and services from point of origin to point of consumption
Requirements
Passion and Drive to learn: For learning any course at any age you have to be passionate enough to adapt and learn it with ease and peace, which will help you to grow in your field. Basic Computer knowledge: As you have to take this course online, you are supposed to have basic computer knowledge so that you can take the course without any technical hindrance. Computer/Laptop with Internet Facility: As we do not provide any classroom tutorial, you have to take this course online, for which you will require your laptop or computer with an internet facility.
Description
The course is so designed to cover relevant topics related to retail management in a step-by-step manner. By the conclusion of the course, the learners will become well versed in the practicalities of the retail management world. The course will impart knowledge to the learners about genesis, history, development, structure, dynamics, importance, and effect of retail management as a subject matter.The purpose of the course is to acquaint the learners with the practical world of retailing. Retail management is currently one of the rapidly emerging careers in the industry with the retail market being one of the most important parts of the economy. Through this course, learners will be able to learn from top to down, everything about retail management.An introductory session will be there which will deal with the basics of retail management, strategic retail management, situational ethos analysis, the technique of customer targeting and intelligence acquisition, selection of store location, retail business management, merchandise management and pricing thereof, dealings in customer communication and retail strategy to be followed.Retail Management is a united part of Supply chain management, making shopping a pleasant experience to the customers making sure that they leave the store with a smile. Previously retail only meant sale from the stores, or door to door or hand delivery, but now the trend has changed giving a boom to the retail industry. Nowadays, retail is done in a wide scope via online means, where the retail industries are establishing the network marketing by online shopping, using websites and other technology, allowing e payments, and courier services.For a comprehensive end-user satisfaction, Retail Management is an art that requires employing various tools of logistics management, giving relief to the consumer to shop without any struggle.

Overview

Section 1: Introduction

Lecture 1 Course Introduction

Section 2: Getting Started

Lecture 2 Definition

Lecture 3 History

Lecture 4 History Continue

Lecture 5 More on History

Lecture 6 Retail Marketing Mix

Section 3: Strategic Retail Management

Lecture 7 Complements

Lecture 8 Strategic Retail Management Complements

Lecture 9 Intro to Strategic Retail Management

Lecture 10 Intro to Strategic Retail Management Continue

Lecture 11 SRM Precipitating

Lecture 12 Nurturing Relationships

Lecture 13 Nurturing Relationships Continue

Lecture 14 SRM Strategic Planning

Lecture 15 SRM Strategic Planning Continue

Section 4: Situational Ethos Analysis

Lecture 16 Situational Ethos Analysis Complements

Lecture 17 SEA Retail Entities-Ownership Based

Lecture 18 SEA Retail Entities-Store Based

Lecture 19 SEA Retail Entities-Store Based Continue

Lecture 20 SEA Online and Non-Store

Lecture 21 SEA Online and Non-Store Continue

Section 5: Customer Targeting and Intelligence Acquisition

Lecture 22 Customer Targeting and Intelligence Acquisition Complements

Lecture 23 CTIA Classification

Lecture 24 CTIA Inference of Customer Matrix

Lecture 25 CTIA Intelligence Acquisition

Lecture 26 CTIA Inference

Section 6: Store Location Selection

Lecture 27 Store Location Selection Complements

Lecture 28 SLS Retail Catchment Area Analysis

Lecture 29 SLS Retail Catchment Area Analysis Continue

Lecture 30 SLS Site Selection

Lecture 31 SLS Site Selection Continue

Section 7: Retail Business Management

Lecture 32 Retail Business Management Complements

Lecture 33 RBM-ORG

Lecture 34 RBM-Intellectual Capital Management

Lecture 35 RBM Operations Management Financial Focus

Lecture 36 RBM Operations Management Financial Focus Continue

Lecture 37 RBM Operations Management Operational Focus

Lecture 38 RBM Operations Management Operational Focus Continue

Section 8: Merchandise Management and Pricing Ethos

Lecture 39 Merchandise Management and Pricing Ethos Complements

Lecture 40 MMPE Scripting Merchandize Plans

Lecture 41 MMPE Scripting Merchandize Plans Continue

Lecture 42 MMPE Executing Merchandize Plans Part 1

Lecture 43 MMPE Executing Merchandize Plans Part 2

Lecture 44 MMPE Financial Merchandise Management

Lecture 45 MMPE Financial Merchandise Management Continue

Lecture 46 MMPE Retail Pricing Matrix

Lecture 47 MMPE Retail Pricing Matrix Continue

Section 9: Customer Communication

Lecture 48 Customer Communication Complements

Lecture 49 Generating and Embedding Retail Image

Lecture 50 Generating and Embedding Retail Image Continue

Lecture 51 CC Promotional Strategy Mix

Lecture 52 CC Promotional Strategy Mix Continue

Section 10: Retail Strategy

Lecture 53 Retail Strategy Complements

Lecture 54 RS Integration

Lecture 55 RS Management and Control

Students: Student who are seeking a diploma in SCM/Retail, this course is definitely for them, as it will give them wide scope and opportunity to gain practical knowledge on retail right after their education, also this course will make their CV attractive to the employers, making them stand ahead of all. Professional: Professional who is already working in the Supply Chain team, this Retail Management Course will enhance their knowledge about Supply Chain, and help you grow in your organization, getting a salary hike and designation hike. Entrepreneurs: Those who run their own business, driven by customers, this course will teach them all the techniques and tools of customer relationship management which ultimately results in the growth of sales, which is the prime objective of any business or businessman.