Social Media Marketing: Managing Online Communities
Social Media Marketing: Managing Online Communities
MP4 | Video: 720p | Duration: 50:56 | English | Subtitles: VTT | 150.2 MB
MP4 | Video: 720p | Duration: 50:56 | English | Subtitles: VTT | 150.2 MB
Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create an online community of your own. But it's important to know how to engage visitors in the right way. Your online audience can be your best advocates—and help you attract more fans and followers. In this course, Megan Adams explores how to turn an online audience into a true community. She walks you through strategies for the most popular social media tools, like Facebook and Twitter, and free and paid tactics for gaining followers and growing your community. Plus, get tips on creating and sharing content that keeps your audience engaged.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Topics include:
- Building an online community
- Using social media to build community
- Creating content to engage your audience
- Finding brand advocates
- Measuring your community's growth