The Rise of the Frontline Workers: How to turn your frontline workforce into your biggest competitive advantage

2.7 billion of the world’s workforce are frontline workers – this book explains how business leaders can transform their organization by making frontline workers more effective, efficient, motivated, and happier in their work.“An essential business book for senior management in retail, manufacturing, construction, hospitality, or indeed any industry that employs large numbers of frontline workers.” Given that 80% of the world’s workforce is employed on the frontline, why have organizations not invested in the mobile tools that will make those workers more effective, efficient, motivated, and happier in their work? Desk-based workers have been provided with such tools, why not their frontline counterparts?These are the questions that Cristian Grossmann addresses in his new book, The Rise of the Frontline Workers, in which he outlines why it is so important for businesses to digitalize their frontline workforce and explains how organizations should best approach doing so.Cristian is a tech entrepreneur whose company Beekeeper has raised more than $80M in funding and supplies its employee communications app to some of the world’s biggest and best-known organizations, including London Heathrow Airport, Domino’s Pizza, and Hilton Hotels. Cristian, a former frontline worker himself, has an extensive understanding of what technology is required to make the frontline workforce more effective and describes why frontline workers need tools and solutions that are designed specifically for them, not a patched-up version of something that works for desk-based workers.The Rise of the Frontline Workers explores how frontline workers are essential to the smooth running of society. The events of 2020 and the Covid-19 pandemic have proved that beyond any doubt. Yet for many employers, frontline workers and their needs are overlooked, time and time again. During the various lockdowns of 2020, frontline workers rarely had the option of working from home and continued to work on the frontline, often at personal risk to themselves due to a lack of PPE.This ignoring of frontline worker needs is not new and dates back centuries. But things are changing. Covid-19 has accelerated trends that had been building for years. People were already using smartphones in massive numbers and reaching frontline workers via their smartphones has become a mission-critical objective for many organizations. The on-going rise of mobile technology and changing perceptions of how frontline workers are valued have combined to create a perfect storm in which the needs of the frontline workforce are finally being addressed. Providing frontline workers with the tools to communicate with, to give them access to the information that will keep them safe at work, and to ensure they feel valued has become one of the biggest priorities for businesses now.By the end of The Rise of the Frontline Workesr, you will have gained a greater understanding of the perfect storm that has gathered to make digitalization of frontline workers so important, learn from companies that have already done so, and be ready to start your own frontline worker digitalization projects. Organizations that take the needs of 80% of their workforce seriously by providing them with the right digital tools for the job will survive and indeed thrive in the future. Those that continue to ignore the needs of the frontline workforce will head in the opposite direction. This book makes it clear why you should choose the former option.