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The Copywriting Handbook - The Ultimate Guide to Writing by Joseph Sugarman [REPOST]

Posted By: gin.of.da.game
The Copywriting Handbook - The Ultimate Guide to Writing by Joseph Sugarman [REPOST]

The Copywriting Handbook - The Ultimate Guide to Writing by Joseph Sugarman [REPOST]
Publisher: Wiley | 1 Edition | December 2006 | 361 Pages | ISBN: 0470051248 | PDF | 12.2 MB

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.

"Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing."
—Joe Vitale, author

There's a Customer Born Every Minute "There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale."
—Richard Thalheimer, President, The Sharper Image.

"[Sugarman has] a real talent for promotion and writing advertisements."
—Albert Gore, former Vice President of the United States.