The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree) by Elizabeth Pace
English | July 6th, 2011 | ISBN: 1595551050, 159555971X | 237 Pages | EPUB | 1.00 MB
English | July 6th, 2011 | ISBN: 1595551050, 159555971X | 237 Pages | EPUB | 1.00 MB
Shopping for a man’s suit? Walk into a department store, and they’re right by the door?men’s suits in every color and size. A guy gets in and out in plenty of time for kick-off. Need a woman’s suit? Block out the afternoon?her clothing is strategically placed in the farthest corner of the store, past the handbags (on sale!), behind the lingerie, and through the jewelry section.
Men and women are wired to shop and buy differently, and smart business people not only know it, they know just how to put it to use every day.
In The X and Y of Buy, veteran branding, marketing, and salesperson Elizabeth Pace breaks the gender code for you to be successful, generate revenue, and market and sell more effectively.
“Wow, what an awesome book! I wish it had been written earlier in my career because I definitely would have made more sales. This book is a must read for sales people in all levels of business. I’ve always said you must be a chameleon to be a successful seller when working with various types of people. The X and Y of Buy takes this a step further, revealing fascinating, successful strategies in working with men and women.”
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