Subcategories

Branding For Dummies

Posted By: jackjones
Branding For Dummies

Branding For Dummies
For Dummies | ISBN 0471771597 | December 6, 2006 | 384 pages | PDF File | 7,81mb RAR Download | 11.8mb uncompressed

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.