Do It Yourself Search Engine Optimization for Small Business

Learn the basics of Search Engines Optimization before hiring freelancers and agencies


What you'll learn
What is Search Engine Optimization
Why it is important for online business websites
Before paying an agency or freelancer to improve your website, what basics of SEO and SEO jargon business owners must understand to not waste money
What SEO tools business owners can use themselves to improve their websites

Requirements
No prerequisites necessary for this course

Description
Heard lots about how SEO can help your website, but not sure where to start? Not sure what you’re paying for with SEO agencies and gurus? Want to know what the SEO jargon really means? This course is for you.
This course will help you learn the basic elements of what Search Engine Optimization is and the most common jargon, so that you are more confident when buying SEO services for your website, or optimizing the parts of the website you can do yourself.
Learning the basics of SEO can ensure you do not lose hard earned money paying for SEO services you can do yourself, and that you know what you are paying for when you do require services of an agency or external party.
Cut through the jargon and learn the basics of determining when your website needs external support, and how to improve parts of the website yourself.
The Covid pandemic has thought us the importance of good online presence for your store, but how does one navigate between all the SEO gurus selling quick wins online or agencies that make unrealistic promises to make your website appear number 1 in Google.
A little research and effort can put your website ahead of the competition.
Who this course is for:
Anyone who wants to understand the basics of search engine marketing before improving their website themselves, or paying a freelancer or agency to improve their website

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