Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation by Tawfik Jelassi
English | PDF,EPUB | 2020 | 793 Pages | ISBN : 3030489493 | 83 MB
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies.