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  3. Industrial Marketing

Building Your Digital Utopia: How to Create Digital Brand Experiences That Systematically Accelerate Growth

Posted By: l3ivo
Date: 10 Oct 2022 14:44:08
Building Your Digital Utopia: How to Create Digital Brand Experiences That Systematically Accelerate Growth

Frank Cowell, "Building Your Digital Utopia: How to Create Digital Brand Experiences That Systematically Accelerate Growth"
English | 2020 | ISBN: 1544502222, 1544506147 | 154 pages | True EPUB | 2.4 MB
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Positioning for Advantage : Techniques and Strategies to Grow Brand Value

Posted By: readerXXI
Date: 3 Sep 2022 17:24:41
Positioning for Advantage : Techniques and Strategies to Grow Brand Value

Positioning for Advantage : Techniques and Strategies to Grow Brand Value
by Kimberly A. Whitler
English | 2021 | ISBN: 0231189001 | 265 Pages | True PDF | 8.94 MB
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Posted By: First1
Date: 28 Aug 2021 07:30:18
Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly A. Whitler
English | September 7th, 2021 | ISBN: 0231189001 | 264 pages | True EPUB | 4.09 MB

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the "theory-doing gap"—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.
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Industrial Marketing [Repost]

Posted By: AlexGolova
Date: 12 Mar 2021 11:41:45
Industrial Marketing [Repost]

Industrial Marketing by Excel Books
English | December 1, 2008 | ISBN: 8174467009 | 654 pages | AZW3 | 1.98 Mb
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Industry X.0: Realizing Digital Value in Industrial Sectors [Repost]

Posted By: AlexGolova
Date: 13 Feb 2021 08:20:59
Industry X.0: Realizing Digital Value in Industrial Sectors [Repost]

Industry X.0: Realizing Digital Value in Industrial Sectors by Kogan Page; 1st edition
English | May 3, 2017 | ISBN: 0749481463 | 284 pages | AZW3 | 3,15 Mb
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Transgenerational Marketing: Evolution, Expansion, and Experience

Posted By: AvaxGenius
Date: 17 May 2020 06:26:06
Transgenerational Marketing: Evolution, Expansion, and Experience

Transgenerational Marketing: Evolution, Expansion, and Experience
English | EPUB | 2020 | 312 Pages | ISBN : 3030339254 | 3.35 MB

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace.
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