Consumer Psychology: A Life Span Developmental Approach by Brian M. Young
English | PDF | 2018 | 361 Pages | ISBN : 331990910X | 3.3MB
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession.