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We are excited to announce that Canv.ai now features a built-in translator, allowing you to communicate in your native language. You can write prompts in your language, and they will be automatically translated into English, facilitating communication and the exchange of ideas!

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Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Repost)

Posted By: AvaxGenius
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Repost)

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets by Mike Friedrichsen, Wolfgang Mühl-Benninghaus
English | PDF | 2013 | 858 Pages | ISBN : 3642288960 | 12 MB

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media.

Internet Policy and Economics: Challenges and Perspectives (Repost)

Posted By: AvaxGenius
Internet Policy and Economics: Challenges and Perspectives (Repost)

Internet Policy and Economics: Challenges and Perspectives by William H. Lehr, Lorenzo Maria Pupillo
English | PDF | 2009 | 224 Pages | ISBN : 1441900373 | 1.3 MB

For over a decade, William Lehr, Lorenzo Pupillo, and their colleagues in academia, industry, and policy have been on the electronic frontier, exploring the implications of the technologies that are revolutionizing communication and culture. In 2002, Cyber Policy and Economics in an Internet Age featured essays that focused on such emerging economic and policy-related issues of universal access, appropriate content, spectrum allocation, taxation, consumer protection, and regulation, with respect to the Internet.

Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo

Posted By: AvaxGenius
Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo

Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo by Changzheng Yang
English | EPUB | 2022 | 289 Pages | ISBN : 9811666660 | 29.9 MB

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior.

Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo

Posted By: AvaxGenius
Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo

Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo by Changzheng Yang
English | PDF | 2022 | 289 Pages | ISBN : 9811666660 | 9.4 MB

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior.

Marketing mit Sprachassistenten: So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein (Repost)

Posted By: AvaxGenius
Marketing mit Sprachassistenten: So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein (Repost)

Marketing mit Sprachas by Thomas Hörnersistenten: So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein
Deutsch | PDF | 2019 | 276 Pages | ISBN : 3658256494 | 3.3 MB

„Alexa – wie erreiche ich meine Zielgruppe?“ Alexa und andere Sprachassistenten werden immer populärer und verändern unsere Mediennutzung immens. Unternehmen haben die riesige Chance, die digitalen Assistenten für ihren nachhaltigen wirtschaftlichen Erfolg zu nutzen, denn sie sind mehr als nur ein kurzlebiger Trend.