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Social Customer Relationship Management: Fundamentals, Applications, Technologies

Posted By: AvaxGenius
Social Customer Relationship Management: Fundamentals, Applications, Technologies

Social Customer Relationship Management: Fundamentals, Applications, Technologies by Rainer Alt
English | EPUB | 2020 | 127 Pages | ISBN : 3030233421 | 23.16 MB

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.

Sustainable Development: Knowledge and Education About Standardisation

Posted By: AvaxGenius
Sustainable Development: Knowledge and Education About Standardisation

Sustainable Development: Knowledge and Education About Standardisation by Samuel O. Idowu
English | EPUB | 2020 | 230 Pages | ISBN : 3030287149 | 4.86 MB

This book examines education about standardization in the context of sustainable management. It shows the role of standardization education in the global economy, and in markets, industries and businesses. The book presents knowledge on standardization for sustainable management, describes measures that can be taken to stimulate it, and highlights strategies for teaching and disseminating the concept. Subsequently presenting a number of best practices and case studies, the book seeks to align theory and practice.