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Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing

Posted By: AvaxGenius
Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing

Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing by Teresa Berenice Treviño Benavides , Ana Teresa Alcorta Castro , Sofia Alejandra Garza Marichalar , Mariamiranda Peña Cisneros , Elena Catalina Baker Suárez
English | PDF EPUB (True) | 2023 | 59 Pages | ISBN : 3031334515 | 1.8 MB

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects.

Strafverhalten von Konsumenten: Antezedenzien, Motive und Konsequenzen bei Unternehmensfehlverhalten

Posted By: step778
Strafverhalten von Konsumenten: Antezedenzien, Motive und Konsequenzen bei Unternehmensfehlverhalten

Frederik Meyer, "Strafverhalten von Konsumenten: Antezedenzien, Motive und Konsequenzen bei Unternehmensfehlverhalten"
Deutsch | 2011 | pages: 394 | ISBN: 383492945X | PDF | 1,6 mb

Outcomes Over Output: Why Customer Behavior Is the Key Metric for Business Success

Posted By: l3ivo
Outcomes Over Output: Why Customer Behavior Is the Key Metric for Business Success

Joshua Seiden, "Outcomes Over Output: Why Customer Behavior Is the Key Metric for Business Success"
English | 2019 | ISBN: 1091173265 | 76 pages | EPUB | 0.19 MB

Rapid Idea Generation: How to Create, Innovate, Conceive, and Invent From Scratch, Second Edition

Posted By: l3ivo
Rapid Idea Generation: How to Create, Innovate, Conceive, and Invent From Scratch, Second Edition

Peter Hollins, "Rapid Idea Generation: How to Create, Innovate, Conceive, and Invent From Scratch, Second Edition"
English | 2020 | ISBN: 1647431611 | 202 pages | AZW3 | 0.26 MB

Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and Out of the Sport Context

Posted By: AvaxGenius
Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and Out of the Sport Context

Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and Out of the Sport Context by Cody T. Havard
English | PDF,EPUB | 2021 | 149 Pages | ISBN : 303085244X | 2.5 MB

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups.

Good Services: How to Design Services that Work

Posted By: l3ivo
Good Services: How to Design Services that Work

Louise Downe, "Good Services: How to Design Services that Work"
English | 2020 | ISBN: 9063695438 | 192 pages | EPUB | 0.75 MB

May We Suggest: Restaurant Menus and the Art of Persuasion

Posted By: l3ivo
May We Suggest: Restaurant Menus and the Art of Persuasion

Alison Pearlman, "May We Suggest: Restaurant Menus and the Art of Persuasion"
English | 2018 | ISBN: 1572842601 | 280 pages | EPUB | 1.2 MB

Consumerism (Opposing Viewpoints)

Posted By: l3ivo
Consumerism (Opposing Viewpoints)

Roman Espejo, "Consumerism (Opposing Viewpoints)"
English | 2009 | ISBN: 073774507X, 0737745061 | 224 pages | PDF | 12.9 MB

Pricing, Online Marketing Behavior, and Analytics

Posted By: AvaxGenius
Pricing, Online Marketing Behavior, and Analytics

Pricing, Online Marketing Behavior, and Analytics by Giampaolo Viglia
English | EPUB | 2014 | 121 Pages | ISBN : 1137413255 | 1.1 MB

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing.