Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing by Teresa Berenice Treviño Benavides , Ana Teresa Alcorta Castro , Sofia Alejandra Garza Marichalar , Mariamiranda Peña Cisneros , Elena Catalina Baker Suárez
English | PDF EPUB (True) | 2023 | 59 Pages | ISBN : 3031334515 | 1.8 MB
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects.