Launch Your Author Brand and Platform

What you'll learn

In this 10-step marketing system you will learn exactly how to plan, create, and launch your successful author brand and platform even before your first book comes out.
Each module includes rookie mistakes to avoid, myth busters, and how to go the extra mile in building your author brand and platform.
PLUS 15+ bonuses on topics like: book club visits, social media, public speaking, audio book production, publicity, book launches and more.
PLUS a Meet the Experts section to learn from the Masters – experts in the publishing industry!

Requirements

Students don't need any special materials or experience creating their author brand or platform. This course will recommend resources to use for no-cost or low-cost to build your author brand and platform. The course will also cover everything you need to get started - from coming up with your author persona and creating your author website to banding with other authors and building a social media following. Students who are dedicated beginners with a commitment to taking action to create their author brand and platform will benefit most from this course.

Description

What’s included in Launch Your Author Brand & Platform

Access to:

10 Step-By-Step Lessons

15+ Awesome Bonuses

7 “Bigger Than a Bonus” Meet the Experts (insider secrets to success from the Masters – other authors!) training on goodies like do’s and don’ts for new authors, agent advice, book club visits, and public speaking

Each lesson includes Rookie Mistakes to Avoid, Myth Busters, and How to Go the Extra Mile!

FULL COURSE INFO:
1. PUT YOURSELF OUT THERE IN YOUR WRITING COMMUNITY

Organizations to join

How to best engage

In-person and online connections

2. FIGURE OUT YOUR AUTHOR PERSONA

Soul-Searching: Who am I?

Discover keywords, phrases that best fit you

Find like-minded people

Share your story to connect with readers!

3. YOUR WEBSITE

What you need to get started

What content to include for best engagement

Recommended options

Best website practices

How to avoid overwhelm & get the darn thing done

4. SOCIAL MEDIA ZONE

Where and when to post

How to find best-fit followers

What to post for highest engagement

How to optimize your social media platforms

5. YOUR BLOG

Name and platform

What to blog about

How to build readership

Band with other bloggers

Best practices

6. BUILD A SUBSCRIBER LIST

Why you (absolutely!) need an email list

Newsletter vs. blogging

What platform to use

How to build it

Content to include

7. BAND WITH AUTHORS

How to conduct research

How to connect online and in-person

How to find other debut authors

Best practices to engage

8. CONNECT WITH READERS

How to conduct research

Create a profile of your reader

Where to find your readers

Look to your book’s themes for answers

How book bloggers are your friend

9. POSITION YOURSELF AS AN EXPERT!

How to write for others with guest posts

Where to find ideal blogs

Presenting at in-person events

How to start small with public speaking

How to prepare to present with confidence

10. NOW WHAT?

Keep promoting!

Grow your reviews

Book awards

Expand your social media

Paid advertising

New markets for your book

How to continue a focus on community building

Marketing Bonuses:

Book Launch Countdown

How to Best Run Book Ads

Making a Book Trailer 101

Launch a Book Trailer/Cover Reveal

The Awesome Resources Guide

The Awesome Course Planner

Networking Bonuses:

Prepare for Public Speaking

Writer Organizations by Genre and Region

Publicity Bonuses:

How to Write a Press Release

How to Write a Review Request

How to Write a Blurb Request

How to Write a Guest Post Pitch

Social Media Bonuses:

Goodreads 101

Instagram for Authors

Twitter 101

Rafflecopter 101

Meet the Experts: Guides

Literary Agent Q&A

Do’s and Don’ts for New Authors

Kick-Butt Debut Authors

Meet the Experts: Videos

Audiobook Production 101

Book Club Visits 101

Building Community

Public Speaking 101

Who this course is for:

This is a course that contains actionable advice to create a successful foundation of your author brand and platform. This course is right for you if:
You have your first book coming out, or planning to publish, and no idea how to even start building your author platform.
Your first book is published, and you’ve been asking yourself that question: "How the heck do I reach readers and sell more books?"
You’re feeling overwhelmed because all this author marketing seems like a giant mountain of tasks to tackle!
You feel all alone with no writer community and wish you knew how to connect with people who can help your author career.
You are a committed beginner starting from scratch and are ready to create a successful author platform based on community building and not waste years and money trying to figure it out on your own.