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Analyzing Your Website to Improve SEO (updated Oct 12, 2012)

Posted By: U.N.Owen
Analyzing Your Website to Improve SEO (updated Oct 12, 2012)

Analyzing Your Website to Improve SEO (updated Oct 12, 2012) | 305MB
Duration: 1h 43m | Video: AVC (.mov) 960x540 15fps | Audio: AAC 48KHz mono
Genre: eLearning | Level: Intermediate | Language: English

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

* Understanding why indexing is important
* Using the Google AdWords Keyword Tool
* Dealing with frames, iframes, and popups
* Working with SEO-friendly URLs
* Using meta tags
* Clearing source code clutter
* Building links within the site
* Working with Google+
* Reviewing page content
* Building and submitting an HTML and XML sitemap
* Garnering links outside the site

Analyzing Your Website to Improve SEO (updated Oct 12, 2012)

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