Lynda - Database Marketing Foundations
Lynda - Database Marketing Foundations
Size: 107 MB | Duration: 0h 47m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English
Size: 107 MB | Duration: 0h 47m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English
Powerful database marketing methods allow you to leverage customer data to create personalized and targeted communications. This course describes practices and various platforms and tools you can implement for database marketing. Find out how to create a database marketing strategy. Learn about how to be legally compliant when using this data for marketing campaigns. Finally, explore two case studies that showcase available database marketing opportunities.
* What is database marketing?
* Email marketing tools
* Using a data management platform (DMP)
* Database analysis and customer insights
* Segmentation and personalization
* Laws, regulations, and issues in the US and in the EU
* Maintaining data quality
* Email marketing tools
* Using a data management platform (DMP)
* Database analysis and customer insights
* Segmentation and personalization
* Laws, regulations, and issues in the US and in the EU
* Maintaining data quality
Lynda - Database Marketing Foundations
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