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Lynda - Digital Marketing Research (updated Jan 24, 2017)

Posted By: U.N.Owen
Lynda - Digital Marketing Research (updated Jan 24, 2017)

Lynda - Digital Marketing Research (updated Jan 24, 2017)
Size: 185 MB | Duration: 1h 6m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Appropriate for all | Language: English

Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, and putting that data to good use. Adriaan Brits consults with organizations all over the world at improving their market research practices. Here, he shares his knowledge with you. Using data from big (and free) online ecosystems such as Google, Facebook, and LinkedIn, Adriaan shows how you can measure consumer demand, trends, market competitiveness, and direct competition. He also introduces some premium toolsets used by professional marketers. By the end of the course, you'll have the skills to conduct your own independent research and investigate your customers and competitors online.

* Conducting quantitative and qualitative research
* Understanding the limitations of what you can research online
* Using Google AdWords, Facebook, and Amazon to measure demand
* Using LinkedIn and Google to measure competition
* Seeing marketing research in action
* Using free or premium tools to carry out online research
* Using Alexa, SEMrush, and SimilarWeb for in-depth research


Lynda - Digital Marketing Research (updated Jan 24, 2017)

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