Lynda - The Data Science of Retail, Sales, and Commerce, with Barton Poulson
Size: 114 MB | Duration: 0h 57m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Appropriate for all | Language: English
Size: 114 MB | Duration: 0h 57m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Appropriate for all | Language: English
How is technology constantly gather data from the world of commerce around us? What can you derive from the data found in retail sales and consumer spending? This course explores the crucial ways in which businesses are affected by technology and how companies are harnessing ubiquitous data to improve business. Join Barton Poulson as he takes you through how data is being used to understand customers, recommend products to customers, gain new customers, drive customer loyalty, and more.
* Data fundamentals
* Retail, sales, and marketing data
* Analyzing consumer sentiment
* Exploring market segmentation
* Evaluating leads and customers
* Getting recommendations from engines
* Pricing dynamically
* Predicting trends
* Retail, sales, and marketing data
* Analyzing consumer sentiment
* Exploring market segmentation
* Evaluating leads and customers
* Getting recommendations from engines
* Pricing dynamically
* Predicting trends
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