LinkedIn For Aspiring and New Leaders

Position yourself as a leader on LinkedIn to increase credibility and visibility.

What you'll learn
Formulate a LinkedIn profile to position yourself as a leader on LinkedIn by leveling up your aesthetics, copy, and settings.
Construct a personalised LinkedIn Banner that emulates leader; assess your head shot; and customise your LinkedIn URL for polished professionalism.
Have awareness of the psychology of colour for aesthetics that emulate 'leader'.
Undertake self-reflection to recognise your leadership style, leadership skills, and list target employers.
Show your functional leadership, people leadership and unique value as a leader in your LinkedIn profile.
Formulate a keyword rich LinkedIn Headline and About Summary that demonstrate your value and appeal to a broader audience.
Choose your key skills to list on LinkedIn and thumbnail your top three skills.
Recognise the benefit of endorsements, recommendations, and accomplishments.
Identify ways to engage on LinkedIn for increased visibility and join industry groups.
Review and choose your LinkedIn Settings and Privacy options to be increasingly found and contacted.

Requirements
It is expected that students have a profile set-up on the LinkedIn platform.
Students will have the ability navigate their LinkedIn profile to edit and upload information to apply the exercises and information.
The LinkedIn Banner is created on Canva. A free Canva account is required to complete the relevant lecture and exercise.
Basic Excel to utilise the Network Tracker Sheet and Skills Inventory Sheet

Description
This course will provide you with a framework and actionable steps to elevate your leadership brand. Formulate a LinkedIn profile to position yourself as a leader on LinkedIn by levelling up your aesthetics, copy, and settings

Highlight the value that you bring to target employers and connections with a structured, step-by-step guide

Move from a haphazard, hit or miss style to a strategised and intentional perception management approach

Efficiently and impactfully promote and market your leadership capability and value for increased visibility and online networking

Refresh your LinkedIn profile to be keyword optimised and fully robust whilst emanating 'leader'

What's Included:

1.5 hours of mini videos including tutorials and demonstrations

Workbook

3 Cheat Sheets

Professional 'About' Swipe Framework

Headline Fast Formula Framework

Network Tracker

Leadership Terms Listing

Skills Inventory Tracker

Actionable activities

Bonus: Leadership Resume Cheat Sheet

Who this course is for:
Aspiring Leaders
Emerging Leaders
New Leaders

More Info