Mining and Analyzing Facebook Data

Use Python, Data Science and Natural Language Processing techniques to extract data and analyze your Facebook page!

What you'll learn
Extract data from your Facebook page using the Graph API
Extract and analyze the following information: basic page data, views, clicks, engagement, impressions, and posts
Apply natural language processing techniques to analyze your Facebook posts
Use sentiment analysis to analyze positivity and negativity in user comments
Aggregate fans by language, city, country, age and gender
Print various types of graphs to analyze Facebook page information
Find relationships between page likes and dislikes
Extract positive and negative actions in your Facebook page
Compare paid, organic and viral content distribution
Use time series to predict the future number of page fans using ARIMA algorithm
Use the Facebook Prophet tool to predict future page engagement
Extract and analyze the text of posts and the text of comments made by the fans

Requirements
Programming logic
Basic Python programming
No Facebook knowledge is required

Description
Facebook is one of the most popular social networks in the world, which allows you to chat with friends, share messages, links, photos, and videos. Companies can create business pages to promote and sell products and services. On the other hand, users (or fans) can like and follow the pages to receive updates about the company. It is important that companies know how to use the data of this social network in their favor and Facebook provides an API (called Graph API) for extracting several types of information about your page, making it possible to apply Data Science techniques to extract important and interesting insights considering some metrics, such as: engagement, views, content distribution, clicks, and many others! Below you can see the main topics that will be implemented step by step in this course

Extract data from your Facebook page using the Graph API

Extract and analyze several types of information, such as: basic page data, views, clicks, engagement, impressions and posts

Aggregate page fans by language, city, country, age, and gender

Find relationships between the number of likes and dislikes

View important information about page engagement

View the positive and negative actions of the page's fans

Compare paid, organic and viral content impressions

Use time series to predict the future number of page fans using ARIMA algorithm

Use the Facebook Prophet tool to predict future page engagement

Extract reactions to page posts, such as the number of likes per post

Extract texts from posts and apply natural language processing techniques, such as the word cloud to view the most frequent terms

Perform key-word search in the posts

Extract texts from comments written by the fans of the page to apply sentiment analysis to check whether the comments are positive or negative

During the course, we will use the Python programming language and Google Colab, so it is not necessary to spend time installing softwares on your own machine. You will be able to follow the course with a browser and an Internet connection! This is the best course if this is your first contact with social media data analysis!

Who this course is for
Anyone interested in data analysis using social media data
People interested in applying Artificial Intelligence and Data Science techniques to data extracted from social networks
People interested in extracting data from social networks
Undergraduate students who are studying subjects related to Artificial Intelligence, Data Science or Data Analysis