The Emergence of the Chief Data Officer: And a Look Into Analytics
The Emergence of the Chief Data Officer: And a Look Into Analytics (Harness the Power of Data within Your Marketing Strategy Book 1)
English | 2015 | ASIN: B0125Q7OQ4 | 11 pages | AZW3/PDF/EPUB (conv) | 0.7 Mb
English | 2015 | ASIN: B0125Q7OQ4 | 11 pages | AZW3/PDF/EPUB (conv) | 0.7 Mb
Our world is inundated with data. So what? Why care? Data is what every human uses, whether they know it or not, as a basis for reasoning. Businesses can harness qualitative and quantitative data that has been uncovered through simple research to make intelligent business decisions. This three-part paper will instruct you on how to use data to improve your marketing strategies and, ultimately, your company’s bottom line. Learn about the Chief Data Officer and how the emerging role has affected the marketing realm thus far, some practical tips to use while mining data and how your company should measure data through branding, social media and website scorecards.