HubSpot Academy Content Marketing Certification Course

Learn how to power your business with remarkable content.

So what is content marketing, anyway?

Content marketing is a marketing strategy that centers on creating, publishing, and distributing content for your target audience – usually online – the goal of which is to attract new customers.
Why is content marketing so great?

It's cost-effective because your content continues to deliver value (website traffic and leads) long after it's first created and published.
It builds trust with your target audience by demonstrating your expertise and ability to solve their problem.
What will I learn in this course?

This course will teach you how to build scalable, repeatable processes for creating and promoting content that attracts website traffic and converts it into leads for your business. If you're creating content or managing content creators - this course will give you expert tactics for efficiently building your content library, and extracting more value from every content asset you create.
What is HubSpot Academy?

HubSpot Academy is the worldwide leader in inbound education. As the training division of HubSpot, HubSpot Academy serves marketing and sales professionals with free training for the digital age. With over 50,000 awarded annually, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement. We aim to educate and inspire people so that we, together, can transform the way the world does business.