Google Tag Manager (GTM) Training Course - From Zero to Hero

Learn Google Tag Manager (GTM) with Google Analytics includes event tracking and Facebook Retargeting/Remarketing Pixel

This course will cover every thing you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.

I cover the latest version of Google Tag Manager (2018).

I am very confident that you will love this course.

I take personal interest in your success so if get stuck or want something that is not covered in the course then feel free to reach out to me. Let's get started!

In this course you will learn

Fundamentals of Tag Manger (Applies to any tag manager)

Signing up for Google Tag Manager

Details of Google Tag Manager Interface

How to setup Google Tag Manager for Google Analytics and track page views

How to setup external link tracking as Events in Google Analytics via Google Tag Manager

How to setup Button click tracking in Google Analytics

Track JavaScript errors using Google Tag Manager ( GTM)

Deploy GTM in WordPress

Understand and use Data Layer in Google Tag Manager

Pushing dynamic values and custom event in DataLayer

Deploy Facebook Conversion and Re-targeting Pixel to drive higher conversions

Facebook event tracking to track specific actions on your site and create targeted list based on those actions.

Measuring page scroll depth - see how far users scroll on long and wide pages.

Tracking if users look at particular elements such as section, image, banner etc on the page

Track user engagement with YouTube videos embedded on your pages.

More to be added soon



I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.

New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.

Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.