Building Products for the Enterprise
Building Products for the Enterprise: Product Management in Enterprise Software by Blair Reeves
English | 2018 | ISBN: 586793103X | PDF conv. | 191 pages | 1,6 Mb
Computers & Technology
English | 2018 | ISBN: 586793103X | PDF conv. | 191 pages | 1,6 Mb
Computers & Technology
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.
Authors explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.
Explore why:
Identifying customer vs user problems is an enterprise project manager’s main challenge
Effective collaboration requires in-depth knowledge of the organization
Analyzing data is key to understanding why users buy and retain your product
Having experience in the industry you’re building products for is valuable
Product longevity depends on knowing where the industry isheaded