Pixar and the Aesthetic Imagination : Animation, Storytelling, and Digital Culture

In Pixar and the Aesthetic Imagination, Eric Herhuth draws upon film theory, animation theory, and philosophy to examine how animated films address aesthetic experience within contexts of technological, environmental, and sociocultural change. Since producing the first fully computer-animated feature film, Pixar Animation Studios has been a creative force in digital culture and popular entertainment. But, more specifically, its depictions of uncanny toys, technologically sublime worlds, fantastic characters, and meaningful sensations explore aesthetic experience and its relation to developments in global media, creative capitalism, and consumer culture. This investigation finds in Pixar's artificial worlds and transformational stories opportunities for thinking through aesthetics as a contested domain committed to newness and innovation as well as to criticism and pluralistic thought.

"Delving deeply into the 3D CGI of Pixar, Herhuth's riveting analysis reveals the ways in which these popular films model and remodel our world, but, more than this, his delvings unmask the common interests of popular culture and critical theory in the future directions of industrial automation, computer complexity, biopolitics, democratization, and the annihilation of the social." — Esther Leslie, author of Hollywood Flatlands: Animation, Critical Theory and the Avant-Garde

"Herhuth takes us on an articulate, imaginative, and theoretically rigorous exploration of specific Pixar worlds, mapped out through aesthetic experiences of their digital animated inhabitants—and of our own flesh-and-blood reception. His book is also a significant philosophical and political treatise on spectatorship of increasingly digital animated worlds." — Suzanne Buchan, Professor of Animation Aesthetics, Middlesex University London