Strategic Pricing

Strategic Pricing is the strategy of setting a product's price based on the product's perceived value to the customer.

What you'll learn

Define Price
Explain what is Strategic Pricing
Explain what is meant by Value
Describe the Different Kinds of Pricing of Product
Explain Various Methods of Fixing Price
Explain Various Types of Pricing Models
Explain what is List Price
Describe the Steps for Developing Pricing Strategy
Explain Types of Pricing Objectives
Explain what is meant by Price Sensitivity

Requirements

No prior knowledge is needed.

Description

Readers can get a clear idea of how people buy a product based more on the psychology than on logic. After reading this course, one can get a thorough knowledge about Strategic Pricing, Value, Kinds of Pricing, Methods of fixing price, Steps for developing pricing strategy etc. The introduction part of the course helps the reader to understand how strategic pricing is crucial to the success of a product.

The Real Life Example in this course helps the reader to understand about the pricing strategy of beverage giant StarBucks. Multiple Choice Questions are included at wherever necessary to test the understanding of the reader.The case study and practice section at the end of the course helps the reader to apply whatever he/she has learnt in a practical way. In short, this is a wonderful course for those who are aspiring to learn how to fix the price of a product based on competition and psychology.

Who this course is for:

Finance Managers
MBA Students
Cost Accountants