Global Sport Sponsorship (Sport Commerce and Culture)

Posted By: vijayvits12
Global Sport Sponsorship (Sport Commerce and Culture)

"Global Sport Sponsorship (Sport Commerce and Culture)"
Publisher : Berg Publishers | ISBN : 1845200802 | September 15, 2005 | 256 Pages | PDF | 1.55 MB

Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.