Worldwide Casebook In Marketing Management
Worldwide Casebook In Marketing Management
by Luiz Moutinho
English | 2016 | ISBN: 9814689602 | 925 Pages | PDF | 7 MB
by Luiz Moutinho
English | 2016 | ISBN: 9814689602 | 925 Pages | PDF | 7 MB
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
Professor Moutinho holds the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. He is the Founding Editor of the Journal of Futurecast in Marketing and Management (JFM2) as well as the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another four Associate Editorships as well as being in the Editorial Boards of another 46 international academic journals.