Classic American – January 2019

Sometimes it feels to me that planning and putting a magazine together is a bit like baking a cake. You have to get all the right ingredients in the right measures to ensure you produce something that will be enjoyable and pleasing to most people. It’s a bit of a fine art, but one that’s important to get right; too much of one thing and you end up upsetting one group of people; too much of another and you end up upsetting others.

It’s for that reason we undertake regular reader surveys (to date, the magaz ine’s owners for the last nine years have carried out three surveys, that’s one every three years) to make sure we’re getting the balance of content right. The satisfying results, from my perspective at least, are that it appears we are giving readers what they want in terms of content, although you are still saying you’d like to see more affordable cars featured and more buying guides.

Of course, we don’t just rely on surveys for feedback; often readers get in touch with the magazine directly and that’s something I encourage and appreciate. Our letters pages are an interesting forum for comments, criticism and suggestions. Last month, a long-term reader raised the issue of show coverage, or more specifically there being too much of it… and this month, another reader believes there aren’t enough modern cars being featured. I’d be interested to hear what you think. In the meantime, I hope this, as with other editions of Classic American, carries the right balance of
features and content that you enjoy.