Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

MBA - Media Buying Academy Boot Camp GB - Academy of Advertising

MBA - Media Buying Academy Boot Camp GB - Academy of Advertising

MBA - Media Buying Academy Boot Camp GB - Academy of Advertising | 12.8 GB
Genre: eLearning

Media Tutor provides hands-on media buying training in 8 topic modules each with coordinated text, exercises, tests, resource files, and forms for use in your home or office.
Media Basics - 101:
Communications, Ethics, Professionalism, Creativity, Sales Trickery, Terminology, Presentation Skills,
Media Research Radio - 102:
How To Buy It Effectively And Efficiently, By Hand -
Includes Crunching The Numbers, Dayparting, Flighting, Formats, Station Selection, Negotiations, Value-Added, "Posts"
Television And Cable TV - 103:
How To Buy Each Effectively And Efficiently By Hand - Includes Adjusting The Numbers For Spot TV, Dayparting, Flighting, Program Or Network
Selection, Negotiating, Post Analysis
Print / Outdoor / Theater - 104:
Newspaper, Outdoor, Theater, Transit, Alternative Media, Magazines, Negotiations, Positioning, Circulation / Readership, Frequency, Cost-Efficiencies, Ad Sizes, Color, DEC Counts, Showings, Consumer Magazines, Trade Publications, Reading The Audits, Value-Added
Accountability, Stewardship Negotiating Skills - 105:
Covers Purposes Of Each Medium, The Importance Of Media Strategy, Strengths And Weaknesses Of Each Medium, 3 Key Elements To A Successful
Campaign, Understanding And Verifying The Target Demo, Thinking Outside The Box, Accountability, Stewardship, The Art Of Negotiating, Organizational Skills, What To Expect From Media Reps, Understanding Value-Added
Internet Advertising - 106:
A Basic Introduction To Internet Advertising, Terminology, Resources, The Information Superhighway, Online Versus Offline, Setting Goals, Determining The Target Audience, Website Selection, Types Of Ads, Negotiating Rates, Response Rates, Content Flexibility, Tracking, Ad Management
Direct Mail Marketing - 107:
Terminology, Strengths And Weaknesses, Creating A Plan, General Information, Ethics, Direct Mail Forms, Elements Of A Direct Mail Campaign, Answer These Questions, Direct Mail, Campaign Steps, Pricing, The Offer, The Layout, Seasonality, The List, Calculating The Needed Response Rate, Personalization, Inserts, Premiums, Sweepstakes Pitfalls, Co-op Mailings, The Envelope, The Headline And Body Copy, Order Forms, Catalogues, Self-Mailers, Printing, Newspaper Mail Order, 800 Numbers, It's A Campaign - Frequency, Fulfilling Orders, Postage, Post Office Tips, Direct Mail Tips, Sources / Resources, Bibliography
Media Plans - 108:
9 Questions Media Buyers Need Answers To, The Thought Process Buyers Go Through, How Many Messages Per Day?, What Goes Into A Media Plan, Frequency Decision Variables, Flow Chart, Competitive Spending, Advertising To Sales Ratios, Principles Of Media Planning, Ethnic Groups, Baby Boomers,
Purpose / Strengths & Weaknesses Of Each Medium, Media Planning Checklist, Negotiations / Ad Costs, Who Is Being
Targeted?, Cutting Ad Budgets In A Recession, Mock Media Plan With Corrections
Download from filefactory
http://www.filefactory.com/fil...demy_of_Advertising_part01_rar
http://www.filefactory.com/fil...demy_of_Advertising_part02_rar
http://www.filefactory.com/fil...demy_of_Advertising_part03_rar
http://www.filefactory.com/fil...demy_of_Advertising_part04_rar
http://www.filefactory.com/fil...demy_of_Advertising_part05_rar
http://www.filefactory.com/fil...demy_of_Advertising_part06_rar
http://www.filefactory.com/fil...demy_of_Advertising_part07_rar
http://www.filefactory.com/fil...demy_of_Advertising_part08_rar
http://www.filefactory.com/fil...demy_of_Advertising_part09_rar
http://www.filefactory.com/fil...demy_of_Advertising_part10_rar
http://www.filefactory.com/fil...demy_of_Advertising_part11_rar
http://www.filefactory.com/fil...demy_of_Advertising_part12_rar
http://www.filefactory.com/fil...demy_of_Advertising_part13_rar
http://www.filefactory.com/fil...demy_of_Advertising_part14_rar
http://www.filefactory.com/fil...demy_of_Advertising_part15_rar
http://www.filefactory.com/fil...demy_of_Advertising_part16_rar
http://www.filefactory.com/fil...demy_of_Advertising_part17_rar
http://www.filefactory.com/fil...demy_of_Advertising_part18_rar
http://www.filefactory.com/fil...demy_of_Advertising_part19_rar
http://www.filefactory.com/fil...demy_of_Advertising_part20_rar
http://www.filefactory.com/fil...demy_of_Advertising_part21_rar
http://www.filefactory.com/fil...demy_of_Advertising_part22_rar
http://www.filefactory.com/fil...demy_of_Advertising_part23_rar
http://www.filefactory.com/fil...demy_of_Advertising_part24_rar
http://www.filefactory.com/fil...demy_of_Advertising_part25_rar
http://www.filefactory.com/fil...demy_of_Advertising_part26_rar
http://www.filefactory.com/fil...demy_of_Advertising_part27_rar
http://www.filefactory.com/fil...demy_of_Advertising_part28_rar
http://www.filefactory.com/fil...demy_of_Advertising_part29_rar
http://www.filefactory.com/fil...demy_of_Advertising_part30_rar
http://www.filefactory.com/fil...demy_of_Advertising_part31_rar
http://www.filefactory.com/fil...demy_of_Advertising_part32_rar
http://www.filefactory.com/fil...demy_of_Advertising_part33_rar
http://www.filefactory.com/fil...demy_of_Advertising_part34_rar
http://www.filefactory.com/fil...demy_of_Advertising_part35_rar
http://www.filefactory.com/fil...demy_of_Advertising_part36_rar
http://www.filefactory.com/fil...demy_of_Advertising_part37_rar
http://www.filefactory.com/fil...demy_of_Advertising_part38_rar
http://www.filefactory.com/fil...demy_of_Advertising_part41_rar
http://www.filefactory.com/fil...demy_of_Advertising_part42_rar
http://www.filefactory.com/fil...demy_of_Advertising_part43_rar
http://www.filefactory.com/fil...demy_of_Advertising_part44_rar
http://www.filefactory.com/fil...demy_of_Advertising_part45_rar
http://www.filefactory.com/fil...demy_of_Advertising_part46_rar
http://www.filefactory.com/fil...demy_of_Advertising_part47_rar
http://www.filefactory.com/fil...demy_of_Advertising_part48_rar
http://www.filefactory.com/fil...demy_of_Advertising_part49_rar
http://www.filefactory.com/fil...demy_of_Advertising_part50_rar
http://www.filefactory.com/fil...demy_of_Advertising_part51_rar
http://www.filefactory.com/fil...demy_of_Advertising_part52_rar
http://www.filefactory.com/fil...demy_of_Advertising_part53_rar
http://www.filefactory.com/fil...demy_of_Advertising_part54_rar
http://www.filefactory.com/fil...demy_of_Advertising_part55_rar
http://www.filefactory.com/fil...demy_of_Advertising_part56_rar
http://www.filefactory.com/fil...demy_of_Advertising_part57_rar
http://www.filefactory.com/fil...demy_of_Advertising_part58_rar
http://www.filefactory.com/fil...demy_of_Advertising_part59_rar
http://www.filefactory.com/fil...demy_of_Advertising_part60_rar
http://www.filefactory.com/fil...demy_of_Advertising_part61_rar
http://www.filefactory.com/fil...demy_of_Advertising_part62_rar
http://www.filefactory.com/fil...demy_of_Advertising_part63_rar
http://www.filefactory.com/fil...demy_of_Advertising_part64_rar
http://www.filefactory.com/fil...demy_of_Advertising_part65_rar
http://www.filefactory.com/fil...demy_of_Advertising_part66_rar
http://www.filefactory.com/fil...demy_of_Advertising_part67_rar
http://www.filefactory.com/fil...demy_of_Advertising_part68_rar
http://www.filefactory.com/fil...demy_of_Advertising_part69_rar

Download from Uploading
http://uploading.com/files/d4b...2Bof%2BAdvertising.part01.rar/
http://uploading.com/files/b7b...2Bof%2BAdvertising.part02.rar/
http://uploading.com/files/md4...2Bof%2BAdvertising.part03.rar/
http://uploading.com/files/32e...2Bof%2BAdvertising.part04.rar/
http://uploading.com/files/347...2Bof%2BAdvertising.part05.rar/
http://uploading.com/files/8e4...2Bof%2BAdvertising.part06.rar/
http://uploading.com/files/e7c...2Bof%2BAdvertising.part07.rar/
http://uploading.com/files/785...2Bof%2BAdvertising.part08.rar/
http://uploading.com/files/858...2Bof%2BAdvertising.part09.rar/
http://uploading.com/files/e9f...2Bof%2BAdvertising.part10.rar/
http://uploading.com/files/5b8...2Bof%2BAdvertising.part11.rar/
http://uploading.com/files/2ce...2Bof%2BAdvertising.part12.rar/
http://uploading.com/files/56a...2Bof%2BAdvertising.part13.rar/
http://uploading.com/files/177...2Bof%2BAdvertising.part14.rar/
http://uploading.com/files/c2b...2Bof%2BAdvertising.part15.rar/
http://uploading.com/files/8d5...2Bof%2BAdvertising.part16.rar/
http://uploading.com/files/b5b...2Bof%2BAdvertising.part17.rar/
http://uploading.com/files/8dd...2Bof%2BAdvertising.part18.rar/
http://uploading.com/files/2bc...2Bof%2BAdvertising.part19.rar/
http://uploading.com/files/611...2Bof%2BAdvertising.part20.rar/
http://uploading.com/files/a5f...2Bof%2BAdvertising.part21.rar/
http://uploading.com/files/459...2Bof%2BAdvertising.part22.rar/
http://uploading.com/files/ma7...2Bof%2BAdvertising.part23.rar/
http://uploading.com/files/c75...2Bof%2BAdvertising.part24.rar/
http://uploading.com/files/462...2Bof%2BAdvertising.part25.rar/
http://uploading.com/files/888...2Bof%2BAdvertising.part26.rar/
http://uploading.com/files/58c...2Bof%2BAdvertising.part27.rar/
http://uploading.com/files/m4e...2Bof%2BAdvertising.part28.rar/
http://uploading.com/files/fb3...2Bof%2BAdvertising.part29.rar/
http://uploading.com/files/d17...2Bof%2BAdvertising.part30.rar/
http://uploading.com/files/7a8...2Bof%2BAdvertising.part31.rar/
http://uploading.com/files/7c4...2Bof%2BAdvertising.part32.rar/
http://uploading.com/files/ccd...2Bof%2BAdvertising.part33.rar/
http://uploading.com/files/46f...2Bof%2BAdvertising.part34.rar/
http://uploading.com/files/52f...2Bof%2BAdvertising.part35.rar/
http://uploading.com/files/8bc...2Bof%2BAdvertising.part36.rar/
http://uploading.com/files/b81...2Bof%2BAdvertising.part37.rar/
http://uploading.com/files/e54...2Bof%2BAdvertising.part38.rar/
http://uploading.com/files/413...2Bof%2BAdvertising.part41.rar/
http://uploading.com/files/5ba...2Bof%2BAdvertising.part42.rar/
http://uploading.com/files/2df...2Bof%2BAdvertising.part43.rar/
http://uploading.com/files/a97...2Bof%2BAdvertising.part44.rar/
http://uploading.com/files/55d...2Bof%2BAdvertising.part45.rar/
http://uploading.com/files/4ad...2Bof%2BAdvertising.part46.rar/
http://uploading.com/files/ed4...2Bof%2BAdvertising.part47.rar/
http://uploading.com/files/2a4...2Bof%2BAdvertising.part48.rar/
http://uploading.com/files/88d...2Bof%2BAdvertising.part49.rar/
http://uploading.com/files/fcc...2Bof%2BAdvertising.part50.rar/
http://uploading.com/files/6a4...2Bof%2BAdvertising.part51.rar/
http://uploading.com/files/a53...2Bof%2BAdvertising.part52.rar/
http://uploading.com/files/642...2Bof%2BAdvertising.part53.rar/
http://uploading.com/files/223...2Bof%2BAdvertising.part54.rar/
http://uploading.com/files/48e...2Bof%2BAdvertising.part55.rar/
http://uploading.com/files/1e1...2Bof%2BAdvertising.part56.rar/
http://uploading.com/files/934...2Bof%2BAdvertising.part57.rar/
http://uploading.com/files/55c...2Bof%2BAdvertising.part58.rar/
http://uploading.com/files/41b...2Bof%2BAdvertising.part59.rar/
http://uploading.com/files/11b...2Bof%2BAdvertising.part60.rar/
http://uploading.com/files/69c...2Bof%2BAdvertising.part61.rar/
http://uploading.com/files/341...2Bof%2BAdvertising.part62.rar/
http://uploading.com/files/8c7...2Bof%2BAdvertising.part63.rar/
http://uploading.com/files/23d...2Bof%2BAdvertising.part64.rar/
http://uploading.com/files/m56...2Bof%2BAdvertising.part65.rar/
http://uploading.com/files/c24...2Bof%2BAdvertising.part66.rar/
http://uploading.com/files/cbc...2Bof%2BAdvertising.part67.rar/
http://uploading.com/files/5e7...2Bof%2BAdvertising.part68.rar/
http://uploading.com/files/6f2...2Bof%2BAdvertising.part69.rar/

Download from Hotfile
http://hotfile.com/dl/45821745...of_Advertising.part01.rar.html
http://hotfile.com/dl/45821589...of_Advertising.part02.rar.html
http://hotfile.com/dl/45821799...of_Advertising.part03.rar.html
http://hotfile.com/dl/45821647...of_Advertising.part04.rar.html
http://hotfile.com/dl/45821877...of_Advertising.part05.rar.html
http://hotfile.com/dl/45821708...of_Advertising.part06.rar.html
http://hotfile.com/dl/45821938...of_Advertising.part07.rar.html
http://hotfile.com/dl/45821779...of_Advertising.part08.rar.html
http://hotfile.com/dl/45821998...of_Advertising.part09.rar.html
http://hotfile.com/dl/45821833...of_Advertising.part10.rar.html
http://hotfile.com/dl/45822052...of_Advertising.part11.rar.html
http://hotfile.com/dl/45821880...of_Advertising.part12.rar.html
http://hotfile.com/dl/45822125...of_Advertising.part13.rar.html
http://hotfile.com/dl/45821952...of_Advertising.part14.rar.html
http://hotfile.com/dl/45822190...of_Advertising.part15.rar.html
http://hotfile.com/dl/45822013...of_Advertising.part16.rar.html
http://hotfile.com/dl/45822262...of_Advertising.part17.rar.html
http://hotfile.com/dl/45822063...of_Advertising.part18.rar.html
http://hotfile.com/dl/45822334...of_Advertising.part19.rar.html
http://hotfile.com/dl/45822114...of_Advertising.part20.rar.html
http://hotfile.com/dl/45822400...of_Advertising.part21.rar.html
http://hotfile.com/dl/45822157...of_Advertising.part22.rar.html
http://hotfile.com/dl/45822434...of_Advertising.part23.rar.html
http://hotfile.com/dl/45822228...of_Advertising.part24.rar.html
http://hotfile.com/dl/45822500...of_Advertising.part25.rar.html
http://hotfile.com/dl/45822296...of_Advertising.part26.rar.html
http://hotfile.com/dl/45822347...of_Advertising.part27.rar.html
http://hotfile.com/dl/45822541...of_Advertising.part28.rar.html
http://hotfile.com/dl/45822651...of_Advertising.part29.rar.html
http://hotfile.com/dl/45822402...of_Advertising.part30.rar.html
http://hotfile.com/dl/45822682...of_Advertising.part31.rar.html
http://hotfile.com/dl/45822443...of_Advertising.part32.rar.html
http://hotfile.com/dl/45822735...of_Advertising.part33.rar.html
http://hotfile.com/dl/45822505...of_Advertising.part34.rar.html
http://hotfile.com/dl/45822768...of_Advertising.part35.rar.html
http://hotfile.com/dl/45822569...of_Advertising.part36.rar.html
http://hotfile.com/dl/45822792...of_Advertising.part37.rar.html
http://hotfile.com/dl/45822618...of_Advertising.part38.rar.html
http://hotfile.com/dl/45822830...of_Advertising.part39.rar.html
http://hotfile.com/dl/45822681...of_Advertising.part40.rar.html
http://hotfile.com/dl/45822899...of_Advertising.part41.rar.html
http://hotfile.com/dl/45822721...of_Advertising.part42.rar.html
http://hotfile.com/dl/45822799...of_Advertising.part43.rar.html
http://hotfile.com/dl/45823017...of_Advertising.part44.rar.html
http://hotfile.com/dl/45823070...of_Advertising.part45.rar.html
http://hotfile.com/dl/45822863...of_Advertising.part46.rar.html
http://hotfile.com/dl/45823153...of_Advertising.part47.rar.html
http://hotfile.com/dl/45822960...of_Advertising.part48.rar.html
http://hotfile.com/dl/45823189...of_Advertising.part49.rar.html
http://hotfile.com/dl/45823002...of_Advertising.part50.rar.html
http://hotfile.com/dl/45823403...of_Advertising.part51.rar.html
http://hotfile.com/dl/45823155...of_Advertising.part52.rar.html
http://hotfile.com/dl/45823452...of_Advertising.part53.rar.html
http://hotfile.com/dl/45823184...of_Advertising.part54.rar.html
http://hotfile.com/dl/45823494...of_Advertising.part55.rar.html
http://hotfile.com/dl/45823257...of_Advertising.part56.rar.html
http://hotfile.com/dl/45823376...of_Advertising.part57.rar.html
http://hotfile.com/dl/45823560...of_Advertising.part58.rar.html
http://hotfile.com/dl/45823609...of_Advertising.part59.rar.html
http://hotfile.com/dl/45823445...of_Advertising.part60.rar.html
http://hotfile.com/dl/45823656...of_Advertising.part61.rar.html
http://hotfile.com/dl/45823492...of_Advertising.part62.rar.html
http://hotfile.com/dl/45823741...of_Advertising.part63.rar.html
http://hotfile.com/dl/45823573...of_Advertising.part64.rar.html
http://hotfile.com/dl/45823807...of_Advertising.part65.rar.html
http://hotfile.com/dl/45823631...of_Advertising.part66.rar.html
http://hotfile.com/dl/45823867...of_Advertising.part67.rar.html
http://hotfile.com/dl/45823687...of_Advertising.part68.rar.html
http://hotfile.com/dl/45823733...of_Advertising.part69.rar.html

Download from Rapidshare
http://rapidshare.com/files/39...demy_of_Advertising.part01.rar
http://rapidshare.com/files/39...demy_of_Advertising.part02.rar
http://rapidshare.com/files/39...demy_of_Advertising.part03.rar
http://rapidshare.com/files/39...demy_of_Advertising.part04.rar
http://rapidshare.com/files/39...demy_of_Advertising.part05.rar
http://rapidshare.com/files/39...demy_of_Advertising.part06.rar
http://rapidshare.com/files/39...demy_of_Advertising.part07.rar
http://rapidshare.com/files/39...demy_of_Advertising.part08.rar
http://rapidshare.com/files/39...demy_of_Advertising.part09.rar
http://rapidshare.com/files/39...demy_of_Advertising.part10.rar
http://rapidshare.com/files/39...demy_of_Advertising.part11.rar
http://rapidshare.com/files/39...demy_of_Advertising.part12.rar
http://rapidshare.com/files/39...demy_of_Advertising.part13.rar
http://rapidshare.com/files/39...demy_of_Advertising.part14.rar
http://rapidshare.com/files/39...demy_of_Advertising.part15.rar
http://rapidshare.com/files/39...demy_of_Advertising.part16.rar
http://rapidshare.com/files/39...demy_of_Advertising.part17.rar
http://rapidshare.com/files/39...demy_of_Advertising.part18.rar
http://rapidshare.com/files/39...demy_of_Advertising.part19.rar
http://rapidshare.com/files/39...demy_of_Advertising.part20.rar
http://rapidshare.com/files/39...demy_of_Advertising.part21.rar
http://rapidshare.com/files/39...demy_of_Advertising.part22.rar
http://rapidshare.com/files/39...demy_of_Advertising.part23.rar
http://rapidshare.com/files/39...demy_of_Advertising.part24.rar
http://rapidshare.com/files/39...demy_of_Advertising.part25.rar
http://rapidshare.com/files/39...demy_of_Advertising.part26.rar
http://rapidshare.com/files/39...demy_of_Advertising.part27.rar
http://rapidshare.com/files/39...demy_of_Advertising.part28.rar
http://rapidshare.com/files/39...demy_of_Advertising.part29.rar
http://rapidshare.com/files/39...demy_of_Advertising.part30.rar
http://rapidshare.com/files/39...demy_of_Advertising.part31.rar
http://rapidshare.com/files/39...demy_of_Advertising.part32.rar
http://rapidshare.com/files/39...demy_of_Advertising.part33.rar
http://rapidshare.com/files/39...demy_of_Advertising.part34.rar
http://rapidshare.com/files/39...demy_of_Advertising.part35.rar
http://rapidshare.com/files/39...demy_of_Advertising.part36.rar
http://rapidshare.com/files/39...demy_of_Advertising.part37.rar
http://rapidshare.com/files/39...demy_of_Advertising.part38.rar
http://rapidshare.com/files/39...demy_of_Advertising.part39.rar
http://rapidshare.com/files/39...demy_of_Advertising.part40.rar
http://rapidshare.com/files/39...demy_of_Advertising.part41.rar
http://rapidshare.com/files/39...demy_of_Advertising.part42.rar
http://rapidshare.com/files/39...demy_of_Advertising.part43.rar
http://rapidshare.com/files/39...demy_of_Advertising.part44.rar
http://rapidshare.com/files/39...demy_of_Advertising.part45.rar
http://rapidshare.com/files/39...demy_of_Advertising.part46.rar
http://rapidshare.com/files/39...demy_of_Advertising.part47.rar
http://rapidshare.com/files/39...demy_of_Advertising.part48.rar
http://rapidshare.com/files/39...demy_of_Advertising.part49.rar
http://rapidshare.com/files/39...demy_of_Advertising.part50.rar
http://rapidshare.com/files/39...demy_of_Advertising.part51.rar
http://rapidshare.com/files/39...demy_of_Advertising.part52.rar
http://rapidshare.com/files/39...demy_of_Advertising.part53.rar
http://rapidshare.com/files/39...demy_of_Advertising.part54.rar
http://rapidshare.com/files/39...demy_of_Advertising.part55.rar
http://rapidshare.com/files/39...demy_of_Advertising.part56.rar
http://rapidshare.com/files/39...demy_of_Advertising.part57.rar
http://rapidshare.com/files/39...demy_of_Advertising.part58.rar
http://rapidshare.com/files/39...demy_of_Advertising.part59.rar
http://rapidshare.com/files/39...demy_of_Advertising.part60.rar
http://rapidshare.com/files/39...demy_of_Advertising.part61.rar
http://rapidshare.com/files/39...demy_of_Advertising.part62.rar
http://rapidshare.com/files/39...demy_of_Advertising.part63.rar
http://rapidshare.com/files/39...demy_of_Advertising.part64.rar
http://rapidshare.com/files/39...demy_of_Advertising.part65.rar
http://rapidshare.com/files/39...demy_of_Advertising.part66.rar
http://rapidshare.com/files/39...demy_of_Advertising.part67.rar
http://rapidshare.com/files/39...demy_of_Advertising.part68.rar
http://rapidshare.com/files/39...demy_of_Advertising.part69.rar

NO MIRRORS, Read the Rules before posting MIRRORS