Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More
Niko Lahtinen, "Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More"
English | ISBN: 1035311321 | 2023 | 168 pages | PDF | 4 MB
English | ISBN: 1035311321 | 2023 | 168 pages | PDF | 4 MB
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.
Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage.
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