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    https://sophisticatedspectra.com/article/drosia-serenity-a-modern-oasis-in-the-heart-of-larnaca.2521391.html

    DROSIA SERENITY
    A Premium Residential Project in the Heart of Drosia, Larnaca

    ONLY TWO FLATS REMAIN!

    Modern and impressive architectural design with high-quality finishes Spacious 2-bedroom apartments with two verandas and smart layouts Penthouse units with private rooftop gardens of up to 63 m² Private covered parking for each apartment Exceptionally quiet location just 5–8 minutes from the marina, Finikoudes Beach, Metropolis Mall, and city center Quick access to all major routes and the highway Boutique-style building with only 8 apartments High-spec technical features including A/C provisions, solar water heater, and photovoltaic system setup.
    Drosia Serenity is not only an architectural gem but also a highly attractive investment opportunity. Located in the desirable residential area of Drosia, Larnaca, this modern development offers 5–7% annual rental yield, making it an ideal choice for investors seeking stable and lucrative returns in Cyprus' dynamic real estate market. Feel free to check the location on Google Maps.
    Whether for living or investment, this is a rare opportunity in a strategic and desirable location.

    The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire)

    Posted By: First1
    The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire)

    The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World (Kogan Page Inspire) by Sean Pillot de Chenecey
    English | October 3rd, 2018 | ISBN: 0749482818 | 304 pages | EPUB | 1.59 MB

    FINALIST - Business Book Awards 2019 - Embracing Change Category

    Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is.

    The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world.

    It explains the interconnected problems facing businesses, with important topics including:
    • The impact of fake news, disinformation and the weaponizing of lies
    • The safeguarding of privacy, alongside privacy as a tradable asset
    • Why and how brands must create communication with meaning
    • The dangers of inauthentic cultural marketing activities
    • Examples of conscious capitalism and brand activism
    • Lessons in authenticity from artisans and innovators
    • National branding and reputation capital
    • Leveraging the power of 'brand trust'

    The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.

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