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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest [Audiobook]
![What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest [Audiobook]](https://pixhost.icu/avaxhome/29/70/00837029.jpg)
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest [Audiobook]
English | ASIN: B08DHFT4BD | 2020 | 8 hours and 18 minutes | MP3@64 kbps | 228 MB
Author: Denise Lee Yohn
Narrator: Julie McKay
Discover proven strategies for building powerful, world-class brands. It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built - and Denise Lee Yohn knows exactly how to do it.
Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.