Copywriting Made Simple: How to Write Powerful and Persuasive Copy that Sells [Audiobook]

Copywriting is writing with purpose.

It’s about using words to reach people and change what they think, feel, and do.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale.

It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

What you’ll learn….

Understand the product and its benefits.

Pinpoint how the product helps people.
Turn features into benefits and seek out USPs.
Identify tangible and intangible benefits.

Get to know your audience.

Uncover your audience's inner fears and desires.
Use empathy to get inside the audience's feelings.
Decide how your copy will change how they think, feel or act.

Engage the audience in your message.

Make your copy more like a conversation.
Use the same words that the audience uses.
Bring the product to life with rich, sensory language.

Craft compelling copy.

Learn eight proven formulas for enticing headlines.
Choose a rock-solid structure.
Create powerful calls to action.

Use 20 proven strategies for creative copy.

Show the product in a new light.
Use humor, wordplay, metaphors and contrasts.
Turn weakness into strength.

Make persuasion and psychology work for you.

Learn the six proven principles of persuasion.
Overcome the audience's objections.
Exploit cognitive biases to nudge the audience into action.

It’s the perfect introduction to copywriting today. Download your copy now.