«Mobile Marketing Explained» by Can Akdeniz, Introbooks Team
«Mobile Marketing Explained» by Can Akdeniz, Introbooks Team
English | MP3@192 kbps | 45 min | 63.1 MB
English | MP3@192 kbps | 45 min | 63.1 MB
Customized marketing became more realistic after big data analytics and targeted marketing tools were implemented online, but those still offered the framework of a buying profile, not necessarily that sweet spot of temporal, geographical, and behavioral marketing that is not only designed for your tastes, but also for your immediate location in the world. This sort of micro marketing was impossible for earlier generations, and is still only in its early stages across most parts of the world. As can be said of most major advancements in communication and human interaction, the rise of this targeted, highly successful marketing style was preceded by another innovation and cultural trend that enabled it to exist – mobile technology.