«Small Is the New Big» by Seth Godin
«Small Is the New Big» by Seth Godin
English | ISBN: 9781598871050 | MP3@64 kbps | 7h 31m | 206.8 MB
English | ISBN: 9781598871050 | MP3@64 kbps | 7h 31m | 206.8 MB
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.