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The Marketing Book, 2019 Edition: A Marketing Plan for Your Business Made Easy via Think / Do / Measure [Audiobook]

Posted By: TheInsertus
The Marketing Book, 2019 Edition: A Marketing Plan for Your Business Made Easy via Think / Do / Measure [Audiobook]

The Marketing Book, 2019 Edition: A Marketing Plan for Your Business Made Easy via Think / Do / Measure [Audiobook]
English | 10 September 2018 | ASIN: B07GVRBW7X | M4B@62 kbps | 8h 23m | 228.91 MB
Jason McDonald PhD (Author), Jason McDonald (Narrator)

Marketing made easy - step-by-step to a marketing plan for your business! The 2019 updated edition.

A practical marketing audiobook by Jason McDonald of Stanford Continuing Studies.

Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then The Marketing Book is the audiobook for you. This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing.

Each chapter teaches a marketing task by first explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time.

Marketing is harder than it looks, so this is one of the best audiobooks on marketing, breaking marketing down into the five key activities of marketing explained step-by-step.