Allan S. Boress, "The I Hate Selling Book : Business-Building Advice for Consultants, Attorneys, Accountants, Engineers, Architects, and Other Professionals"
Publisher: AMACOM | 1994-11-01 | 234 Pages | ISBN: 0814402453 | PDF | 1.4 MB
Publisher: AMACOM | 1994-11-01 | 234 Pages | ISBN: 0814402453 | PDF | 1.4 MB
If you're like most consultants and service professionals, you probably can't stand selling. But without a consistent marketing effort, your business is doomed to stay small, if it survives at all, warns Allan Boress. Fortunately, you probably already possess the skills you need to dramatically increase your business. All you need is to sharpen them up and use them effectively. And that's where the "I Hate Selling" Book comes in. It's the first book to totally reinvent the sales process for the consultant and other service providers and help you "close" over 90% of your sales opportunities.
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