Doctor Who: The Unfolding Event ― Marketing, Merchandising and Mediatizing a Brand Anniversary (Repost)

Posted By: DZ123
Date: Sept. 9, 2017

Matt Hills, "Doctor Who: The Unfolding Event ― Marketing, Merchandising and Mediatizing a Brand Anniversary"
English | 2015 | ISBN: 1137463317 | PDF | pages: 155 | 1.8 mb

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.