Words That Work: The Shortcuts, Templates & Frameworks for Copywriting That Sells by Jack Morrison
English | April 26, 2025 | ISBN: N/A | ASIN: B0F6LXKVCV | 98 pages | EPUB | 0.89 Mb
English | April 26, 2025 | ISBN: N/A | ASIN: B0F6LXKVCV | 98 pages | EPUB | 0.89 Mb
Words That Work: The Shortcuts,Templates & Frameworks for Copywriting That Sells
Discover the exact systems that grew a web3 startup from $500K to $250M in just months
Stop struggling with copywriting. Start converting customers today.
This isn't another bloated copywriting book filled with theory and fluff. It's a practical toolbox packed with proven frameworks and ready-to-use templates that produce real results—fast.
What makes this book different?
Most copywriting books tell you what to do. This book shows you exactly how to do it.
Each chapter delivers an immediately applicable framework that transforms your writing from ignored to irresistible:
- PITCH: Create headlines that grab attention in 3 seconds flat
- PARSE: Craft stories that connect emotionally and drive action
- VALUE: Build offers so compelling prospects can't say no
- SPICE: Tap into the 5 psychological triggers that drive decisions
- FAST: Write effective copy in 10 minutes (even when you're stuck)
- SCORE: Test and optimise your copy for consistently better results
✓ Proprietary frameworks you won't find anywhere else
✓ Proven templates for emails, headlines, landing pages & more
✓ Before & after examples showing exactly what to change
✓ Comprehensive quick-reference guides and cheat sheets
✓ Real-world case studies with measurable results
✓ Zero fluff, theory, or vague advice
This book is for you if:
- You need copy that generates leads, sales, and signups
- You're tired of guessing what works (and what doesn't)
- You want proven shortcuts instead of trial and error
- You need results now, not months from now
- You hate wading through unnecessary theory
- You want abstract theories about the art of persuasion
- You're looking for a doorstop-sized tome full of padding
- You prefer fluffy advice over actionable techniques