B2B Sales For The Entrepreneur: A Step-by-Step Sales Guide for First-Time Founders

You didn’t start your business to become a salesperson – but if you want customers, you’ll need to learn how to sell.

In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales – even if they’ve never sold a thing in their lives.

Whether you’re building a SaaS product, a consultancy or a complex solution, you’ll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers.

In this book, you’ll learn how to:

Rewire your mindset and bounce back from rejection
Define a compelling value proposition that actually lands
Find, reach and engage ideal customers
Handle objections and negotiate like a pro
Close deals and build long-term client relationships
Know when (and how) to hire your first salesperson

With real-world case studies, ready-to-use templates and ‘fieldwork’ exercises at the end of each chapter, this isn’t just a book – it’s a founder’s sales playbook. You’ll move from hesitating to selling with confidence, clarity and authenticity.

You don’t need to be a natural. You just need the right tools.

Whether you’re pre-revenue or scaling your first team, B2B Sales for the Entrepreneur will help you sell smarter, grow faster and stay true to your values along the way.