Bear Markets and Beyond: A Bestiary of Business Terms

A straightforward, no-nonsense guide to business jargon

Unicorns, narwhals, yaks, cows, and civets are all beasts that appear in the global economic ecosystem as warnings, messages, or signals and offer useful analogies to help navigate what can be a confusing, closed-off world. BBC business journalist Dhruti Shah guides the reader through the world of business jargon with this bold, graphic A-Z bestiary. As well as more familiar terms such as piggy bank, loan sharks, and rat race, there are alligator spreads–which occur when an investor will never be able to make a profit on their transactions–or a lobster trap, which is a type of strategy a company will deploy in order to prevent a hostile takeover.