I Need That: Creating and Marketing Products People Are Compelled to Buy

Unlock the Secrets to Creating Products People Can’t ResistEvery product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable?

“I Need That” reveals the psychological triggers and brain science behind products people crave. This game-changing guide shows you how to:

• Tap into the most powerful human needs to drive product development
• Use behavioral psychology to turn casual shoppers into passionate buyers
• Avoid the 2 great pitfalls that doom most new products to failure
• Future-proof your business by capitalizing on emerging needs

Written in a witty, entertaining style and brimming with vivid, real-world examples, each chapter culminates in a set of practical, ready-to-implement actions designed to be completed in 10-30 minutes each. Over 100 in all, these quick wins will help you:

• Refine your product strategy
• Enhance your marketing approach
• Strengthen your connection with customers

This book is your roadmap to creating truly desirable products that fly off the shelves. Whether you're a startup founder, product manager, or CMO, “I Need That” will transform how you approach product creation and marketing.

Make YOUR product the one they can’t live without.

For stronger sales, glowing reviews and loyal customers, it all starts here.