Strategic Retail Management [Repost]

Posted By: Free butterfly

Strategic Retail Management: Text and International Cases by Joachim Zentes
English | 22 Feb. 2007 | ISBN: 383490287X | 358 Pages | PDF | 8 MB

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.